BUDDY had been in development for a few years and Blue Frog Robotics were ready to validate their idea in the marketplace.
During pre-campaign we worked closely with the team from their offices in Paris. We wrote all English copy, generated leads and pre-pitched the media.
We then brought BUDDY to London to meet over 100+ pre-registered members of the press (including BBC, Business Insider, IB Times) at our BUDDY x WeWork event.
The campaign was extended an extra month by Indiegogo to keep up with demand and allow for a US tour.
what the press HAS to say about buddy
Why social robots could be coming soon to a home near you
Human-like robots could be the next big platform
BBC Click's Dan Simmons went to meet Buddy who wasn't in the mood to talk to everyone!
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