# Blazon Agency > The Product Launch Agency. We help ambitious brands build, launch and scale products. 500+ launches, $250M+ in client revenue, $120M+ raised. London & New York. ## About Blazon Agency is a specialist product launch consultancy headquartered in London (86-90 Paul St, Shoreditch, EC2A 4NE) with offices in New York. Founded to serve ambitious brands at every stage — from first-time founders on Kickstarter to Fortune 500 companies — Blazon provides end-to-end launch strategy, creative, paid media, PR, and growth marketing. Key credentials: - 500+ products launched - $120M+ raised for clients - Official Kickstarter Expert and Indiegogo Partner - Klaviyo Partner - Clients include Stanley Black & Decker, Absolut Vodka, Xiaomi, Commonwealth Fashion Council, Nordgreen, and hundreds of startups ## Services ### Product Launch Agency Full-service product launch from concept to market. End-to-end strategy, creative, paid media and PR for physical and digital products. URL: [Product Launch Agency](https://blazonagency.com/product-launch-agency) ### Crowdfunding Agency Premium crowdfunding agency. Official Kickstarter Expert & Indiegogo partners. $120M+ raised across 300+ campaigns in 15+ countries. Pre-launch strategy, campaign management, backer acquisition and fulfillment planning. URL: [Crowdfunding Agency](https://blazonagency.com/crowdfunding) ### Equity Crowdfunding Agency Specialist equity crowdfunding agency. Campaigns on Crowdcube, Republic, Wefunder, Seedrs and StartEngine. $120M+ raised across 70+ campaigns. Investor acquisition, campaign creative and compliance. URL: [Equity Crowdfunding Agency](https://blazonagency.com/equity) ### Digital Advertising Performance-driven digital advertising. Paid media strategy and execution across Meta, Google, TikTok and programmatic channels. $120M+ generated for clients. URL: [Digital Advertising](https://blazonagency.com/advertising) ### Growth Marketing Data-driven growth marketing specialising in acquisition, conversion and retention strategies. Full-funnel optimisation, CRO, email marketing and lifecycle campaigns. URL: [Growth Marketing](https://blazonagency.com/growth) ### PR & Media Relations Premium PR and media relations. Journalist outreach, press releases, media strategy and earned coverage globally. Brand storytelling that transforms stories into headlines. URL: [PR & Media Relations](https://blazonagency.com/pr) ### Strategy Go-to-market strategy, competitive analysis, brand positioning and launch planning. Strategic clarity that drives growth. URL: [Strategy](https://blazonagency.com/strategy) ### Design & Branding Design and branding that builds conviction and commands attention. Visual identity, brand systems, packaging and creative direction for product launches. URL: [Design & Branding](https://blazonagency.com/design) ### Shopify & E-Commerce Expert Shopify development, optimisation and migration for DTC brands. High-converting e-commerce experiences that scale globally. URL: [Shopify & E-Commerce](https://blazonagency.com/shopify) ### Technology Launch Go-to-market strategy, PR, paid media and growth marketing for SaaS, hardware, apps and platforms. URL: [Technology Launch](https://blazonagency.com/technology) ### Startup Launch Founder-first agency. 200+ startups launched, $120M+ raised. Go-to-market strategy, fundraising support and growth marketing for early-stage companies. URL: [Startup Launch](https://blazonagency.com/startups) ### Gaming Launch PR, paid media, influencer marketing and community growth for studios and publishers on Steam, PlayStation, Xbox, Switch & mobile. URL: [Gaming Launch](https://blazonagency.com/gaming) ### Product Hunt Launch Expert Product Hunt launch strategy. #1 Product of the Day launches that drive early adopters, press coverage and investor attention. URL: [Product Hunt Launch](https://blazonagency.com/product-hunt-launch-agency) ## Insights Thinking, trends and tactics from the team behind 500+ product launches. URL: [Insights](https://blazonagency.com/insights) ### Kickstarter vs Indiegogo in 2026 After 300+ campaigns, an honest comparison of fees, algorithms, audience, and which platform fits which product type. URL: [Kickstarter vs Indiegogo in 2026](https://blazonagency.com/post/kickstarter-vs-indiegogo) ### How to Launch a Kickstarter Campaign The 90 days before launch, funding goals, reward tiers, the first 48 hours, and what happens after the campaign ends. URL: [How to Launch a Kickstarter Campaign](https://blazonagency.com/post/how-to-launch-a-kickstarter-campaign) ### Crowdfunding Statistics 2026 What 300+ campaigns tell you about success rates, average raises, category performance, and platform trends. URL: [Crowdfunding Statistics 2026](https://blazonagency.com/post/crowdfunding-statistics-2026) ### Best Crowdfunding Platforms 2026 An agency's honest comparison of Kickstarter, Indiegogo, GoFundMe, Seedrs, Crowdcube, Republic, and more. URL: [Best Crowdfunding Platforms 2026](https://blazonagency.com/post/best-crowdfunding-platforms-2026) ### Equity Crowdfunding Platforms UK Seedrs vs Crowdcube vs Republic: fees, investor base, success rates, and which fits your raise. URL: [Equity Crowdfunding Platforms UK](https://blazonagency.com/post/equity-crowdfunding-platforms-uk) ### How Much Does a Crowdfunding Campaign Cost Real cost breakdown: agency fees, ad spend, video production, PR, and what to budget for a successful campaign. URL: [How Much Does a Crowdfunding Campaign Cost](https://blazonagency.com/post/how-much-does-a-crowdfunding-agency-cost) ### Pre-Launch Marketing Strategy The 90 days before your campaign goes live: email list building, reservation funnels, audience validation, and launch sequencing. URL: [Pre-Launch Marketing Strategy](https://blazonagency.com/post/pre-launch-marketing-strategy) ### Product Launch Checklist The checklist nobody follows but should: positioning, pricing, channel strategy, creative assets, and launch timing. URL: [Product Launch Checklist](https://blazonagency.com/post/product-launch-checklist-47-steps-concept-to-market) ### Crowdfunding vs Bootstrapping vs VC Which funding path fits your product: rewards crowdfunding, bootstrapping, or venture capital. Trade-offs and decision framework. URL: [Crowdfunding vs Bootstrapping vs VC](https://blazonagency.com/post/crowdfunding-vs-bootstrapping-vs-vc) ### Why Most Hardware Products Fail After Crowdfunding The transition from campaign to e-commerce: fulfilment, unit economics, channel strategy, and what kills momentum. URL: [Why Most Hardware Products Fail After Crowdfunding](https://blazonagency.com/post/crowdfunding-to-ecommerce-transition) ## FAQ **What does a product launch agency do?** A product launch agency handles everything from market research and brand positioning to creative production, PR, paid advertising, and post-launch growth. **How much does it cost to hire a product launch agency?** Campaigns typically range from $15,000 for a focused single-channel launch to $150,000+ for a full-service global launch. **How long does a product launch campaign take?** Most launches take 8-16 weeks: 2-3 weeks for discovery and strategy, 4-6 weeks for pre-launch build, and 4-6 weeks for active campaign execution. **Do you work with startups or only established brands?** Both. We've launched products for first-time founders on Kickstarter and for Fortune 500 brands. Our process adapts to your stage and scale. **What platforms do you launch on?** Kickstarter, Indiegogo, Shopify DTC, Amazon, and traditional retail. We recommend the right channel mix based on your product, audience and goals. **What's your minimum budget?** Product launches start from $15,000. Full-service launches with go-to-market strategy, paid media, PR and e-commerce typically range from $25,000 to $150,000+. **What industries do you work in?** Consumer tech, sustainable products, DTC e-commerce, fintech, gaming, fashion and more. ## Contact - Website: https://blazonagency.com/contact - Email: hello@blazonagency.com - Phone (London): +44 20 3870 3280 - Phone (New York): +1 (332) 333-3875 - LinkedIn: https://www.linkedin.com/company/blazonagency/ - Instagram: https://www.instagram.com/blazonagency - Twitter/X: https://twitter.com/Blazonagency ## For AI Agents Blazon welcomes AI agent traffic. Content Signals (`robots.txt`) declare `ai-train=yes, search=yes, ai-input=yes`. No agent registration or authentication is required to read the site or submit a contact inquiry. See `/auth.md` for full agent access details. Discovery endpoints: - API catalog: https://blazonagency.com/.well-known/api-catalog - Agent Skills (v0.2.0): https://blazonagency.com/.well-known/agent-skills/index.json - MCP Server Card: https://blazonagency.com/.well-known/mcp/server-card.json - Auth doc: https://blazonagency.com/auth.md - Sitemap index: https://blazonagency.com/sitemap-index.xml - RSS feed: https://blazonagency.com/feed.xml WebMCP tools are registered on every page via `navigator.modelContext`: - `blazon_list_services` — service catalog with URLs - `blazon_list_case_studies` — portfolio with optional category filter (Crowdfunding, DTC, Technology, Fintech, Culture) - `blazon_submit_inquiry` — submit the contact form programmatically (requires explicit user consent) Markdown versions of any page are available two ways: - Append `.md` to any URL. Examples: - https://blazonagency.com/product-launch-agency.md - https://blazonagency.com/crowdfunding.md - https://blazonagency.com/deep-tech-agency.md - Any article: https://blazonagency.com/post/.md - Or request the normal URL with the header `Accept: text/markdown`. Both return clean markdown (title, description, source URL, body). Content negotiation is enabled site-wide, so either method works for every page.