Launching the world's first all-in-one art hanging device on Kickstarter

Absolut Art, the art initiative by Pernod Ricard, created the Hangsmart — a patented device that lets you mount, position, and auto-level any artwork without measuring or drilling. Blazon led the Kickstarter launch, driving it past its funding goal with global press coverage across design, tech, and lifestyle media.

Challenge

• Launching a physical product from an art-world brand not traditionally known for consumer hardware
• Convincing backers a vodka brand's art division could deliver a premium home product
• Standing out in a crowded Kickstarter landscape with a product that needed demonstration to appreciate

What We Did

• Kickstarter launch strategy: campaign positioning, page optimisation, backer acquisition plan
• Global PR outreach across design, tech, lifestyle, and home media
• Secured features in Hypebeast, PetaPixel, Digital Trends, New Atlas, High Snobiety, and more
• Positioned Hangsmart as the natural extension of Absolut Art's mission to make art accessible

Results