Taking Hangsmart to a new audience

100+

Press mentions

Tier 1

Media coverage

Absolut Art, the direct-to-consumer art platform from Absolut, launched Hangsmart, a device that makes hanging art simple. Blazon ran the launch end to end, from strategy and campaign to the platform launch, with PR delivered jointly with RVD Communications.

Make a practical product easy to understand

Hanging a picture straight is something everyone has struggled with. The launch led with that frustration, showed the fix, and tied it to Absolut Art's mission of making art easier to live with.

One launch, end to end

Strategy, campaign, the direct-to-consumer platform and the press story were planned as one launch, so every touchpoint sold the same idea and led people to the same place to buy.

A launch across design and tech media

The story traveled well beyond the art world, earning coverage in design, technology and lifestyle media including HYPEBEAST, WIRED and Digital Trends.

What We Did

Launch strategy
Campaign creative
Direct-to-consumer platform launch
PR with RVD Communications

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