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Absolut Art

Product Launch

Taking Hangsmart to a new audience

Absolut Vodka × Absolut Art campaign

100+

Press mentions

Tier 1

Media coverage

Absolut Art launched Hangsmart, a device that makes hanging art simple. Blazon led the launch communications and PR jointly with RVD Communications.

Make a practical product easy to understand

Hanging a picture straight is something everyone has struggled with. The launch led with that frustration, showed the fix, and tied it to Absolut Art's mission of making art easier to live with.

A launch across design and tech media

The story travelled well beyond the art world, earning coverage in design, technology and lifestyle media including HYPEBEAST, WIRED and Digital Trends.

What We Did

  • Launch communications
  • PR with RVD Communications

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