Disrupting deodorant with a plastic-free revolution

Plastic-free deodorant crowdfunded and scaled to global DTC brand. €2M+ raised, 25,000+ backers, #1 personal care project on Kickstarter.

Challenge

• Deeply habitual product category - consumers don't switch deodorant easily
• Needed to crowdfund, then convert backers into recurring subscribers
• Scaling internationally across European markets with distinct cultural audiences

What We Did

• Kickstarter campaign strategy, pre-launch community activation, campaign narrative
• Multi-language paid ads on Meta and Google across European markets
• DTC subscription funnels, email flows, influencer and UGC for social proof

Results