RENS
Sustainable FootwearBuilding sneakers from coffee waste and recycled plastic
$1.5M
Raised
10,000+
Backers
60+
Countries
500+
Press Hits
Sneakers made from coffee waste and recycled plastic. $1.5M raised on Kickstarter with 500+ press hits worldwide.
Challenge
- Unknown brand, zero track record, never-before-seen manufacturing process
- Needed global press attention to drive crowdfunding momentum
- Competing for sneaker enthusiasts and conscious consumers in 60+ markets
What We Did
- Kickstarter campaign - founders' story, coffee-waste narrative, pre-launch to fulfilment
- Global PR with timed exclusives across fashion, sustainability, and startup media
- Paid ads targeting sneaker and sustainability audiences across 60+ markets
Results
$1.5M
Raised on Kickstarter
10,000+
Backers across 60+ countries
500+
Press hits - Forbes, Business Insider, Hypebeast
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