The E-Commerce Agency
We Build Stores That Sell
Shopify stores engineered to convert browsers into buyers and buyers into repeat customers. Official Shopify Partners with 500+ launches behind us. London & New York.
Trusted by the world's best partners
$250M+
In sales generated for clients
500+
Product launches to market
$120M+
Raised for clients
10+
Years in London and New York
About Blazon
Conversion and premium feel. Every store we build is engineered to sell.
Blazon combines Shopify expertise, conversion optimization, paid media and retention marketing into a single e-commerce partner. We've built and scaled stores for brands across consumer tech, fashion, health and lifestyle - generating millions in online revenue.
We don't stop at launch day.
What We Do
End-to-end e-commerce capability
01
Store Design & Build
Custom Shopify themes built pixel-perfect. UX designed for revenue, not just aesthetics.
02
Product Launch
Go-to-market strategy for new products, from pre-launch buzz to day-one revenue
03
Conversion Optimization
A/B testing, heatmaps, and checkout optimization that turns more browsers into buyers
04
Email & Retention
Klaviyo flows that recover carts, build loyalty and maximise customer lifetime value
05
Paid Acquisition
Meta, Google, TikTok - paid media engineered for ROAS across every channel
06
Analytics & Growth
Data-driven optimization, attribution modelling and scaling strategies that compound
Industries We Serve
Deep expertise across high-growth sectors. We launch products where innovation meets market demand.
Consumer Tech
AI & Robotics
E-Commerce & DTC
Gaming & Entertainment
Biotech & Health
Fashion & Lifestyle
Consumer Products
Startups & Scale-ups
Work
Stores we've built and scaled to millions in revenue.
View all workTrusted by the world's biggest brands
Filippo Loreti
From Kickstarter to a $2M+ annual DTC store
We built the Shopify storefront that turned Filippo Loreti from a record-breaking crowdfunding campaign into a sustainable e-commerce brand generating seven figures in annual revenue.
Our Approach
BuildLaunchGrow
How we take stores from design to revenue machine.
01
Build
Wireframes, UX flows, and visual design tailored to your brand. Custom Liquid themes, app integrations, and mobile-first performance.
02
Launch
Coordinated store launch with paid acquisition, email sequences, PR, and conversion tracking to maximise day-one revenue.
03
Grow
Continuous CRO, A/B testing, retention marketing, and data-driven scaling that compounds your revenue month over month.
What our clients say
Shopify stores we built to scale.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Founded in London, 2016
Michael Raven
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the teamReady to launch your store?
Let's build your e-commerce engine.
Tell us what you're selling. We'll tell you how we'd build and scale it.
Start a ConversationInsights
Insights from 500+ product launches
Start a conversation
Let’s Work
New project, new product, new market. Whatever you’re planning, we’d like to hear about it.