Reimagining music for the future of entertainment

€5M Seed Round Raised

34 Team Members

10 Countries

5+ A-List Artist Partners

Paris-founded virtual worlds startup partnering with David Guetta, Snoop Dogg, and more. Blazon built the launch strategy that took them from stealth to 250+ press placements.

Challenge

New category with no playbook - music, gaming, and interactive entertainment combined
Had to reach four distinct audiences simultaneously: music fans, gamers, tech press, crypto collectors
Needed day-one momentum to match a €5M seed round and A-list artist roster

What We Did

Narrative and press angles for music, gaming, crypto, and tech publications
Multi-platform paid campaigns (Meta, Google, virtual world channels) targeting distinct audience segments
Full-funnel growth: landing pages, email sequences, retargeting, waitlist conversion

Stage 11 interactive music virtual world platform

Results

250+

Press placements in Q1 across music, gaming, tech, and crypto

5M+

Impressions across paid and organic channels

40K+

Qualified waitlist sign-ups

Behind the scenes of the David Guetta Experience with Stage 11

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