Reimagining music for the future of entertainment

Paris-founded virtual worlds startup partnering with David Guetta, Snoop Dogg, and more. Blazon built the launch strategy that took them from stealth to 250+ press placements.

Challenge

• New category with no playbook - music, gaming, and interactive entertainment combined
• Had to reach four distinct audiences simultaneously: music fans, gamers, tech press, crypto collectors
• Needed day-one momentum to match a €5M seed round and A-list artist roster

What We Did

• Narrative and press angles for music, gaming, crypto, and tech publications
• Multi-platform paid campaigns (Meta, Google, virtual world channels) targeting distinct audience segments
• Full-funnel growth: landing pages, email sequences, retargeting, waitlist conversion

Results

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