Introducing a home-health robot to a new audience

$2.5M

Sales

15K+

Units pre-ordered

120+

Press features

Pillo is a home-health robot that helps people manage their medication. Blazon shaped its launch story and PR, introducing a new kind of household device to the world. Pillo was later acquired by Stanley Black & Decker.

Explain a new kind of home device

A new category has to answer three questions fast: what is it, where does it fit in my day, and why should I care. The story answered them in plain, human terms, so Pillo felt approachable rather than clinical.

Launch visibility through PR

The launch put Pillo in front of technology and health press around the world, and the product went on to $2.5M in sales.

What We Did

Launch strategy
Product storytelling
PR

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