Smart health companion for medication management and wellness

Smart health companion for medication management. Blazon's launch strategy drove $2.5M in funding and 15K+ pre-orders through CES, healthcare PR, and targeted ads.

Challenge

• Product straddled consumer tech and healthcare - had to build clinical credibility and consumer appeal simultaneously
• Competitive wellness market with skeptical buyers
• Needed trust signals from both medical professionals and tech press

What We Did

• CES launch presence - booth strategy, media meetings, on-site press events
• Healthcare influencer partnerships for clinical credibility
• Multi-platform paid campaigns targeting caregivers, health-conscious consumers, and tech early adopters

Results

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