Bringing health tracking to a minimalist smart ring

Minimalist health-tracking smart ring from Finland. We ran a multi-market Indiegogo campaign that raised over €800K from 5,000+ backers in 30+ countries.

Challenge

• Competing in a category dominated by Oura with a fraction of the budget
• Needed crowdfunding to validate demand and fund production
• Had to reach health-tech audiences across multiple languages and markets

What We Did

• Full Indiegogo campaign (pre-launch list, pricing strategy, page optimisation)
• Multi-market paid ads in English, German, and Nordic languages
• PR outreach to wearable tech press -- Wareable, TechRadar, The Verge

Results