Hardware Launch Agency For Consumer Tech & IoT
From pre-launch list building through crowdfunding, retail and DTC scale, we take hardware startups from prototype to $10M+ in sales. 500+ launches across consumer electronics, IoT, wearables and smart home.
Trusted by the world's best partners
Hardware Launches
The hardware launch team that has taken 500+ products to market.
Blazon launches hardware. Consumer tech, IoT, wearables, smart home, robotics, EVs and health devices. We plan, produce and run end-to-end launches from pre-launch list to retail shelf.
Our hardware clients include Pillo Health (acquired by Stanley Black & Decker), HelloEar by Xiaomi (global audio launch) and Tera Motors (EV launch). We know what breaks between prototype and $10M in sales.
What We Do
Full-stack launch capability
Go-to-Market (GTM) Strategy
Full go-to-market strategy for startups and established brands. Market research, competitive analysis, positioning and channel planning.
Digital Advertising
Paid media that turns budgets into revenue across Meta, Google, TikTok and beyond
Growth Marketing
Acquisition, conversion, retention, engineered to compound
Premium PR
Earned media in Forbes, TechCrunch and the publications your customers read
Crowdfunding
$120M+ raised across Kickstarter, Indiegogo, equity and venture campaigns
Shopify & E-Commerce
Shopify stores built to convert, from first visit to repeat order
Hardware Categories
Deep expertise across the hardware verticals that crowdfund and scale to retail — including deep tech and frontier hardware.
Work
Launches that drove revenue, raised capital, and made headlines.
Trusted by the world's biggest brands
Connected health hardware, from launch to acquisition.
We launched Pillo Health's connected medication-management device end-to-end: crowdfunding, DTC, press and community. The company was subsequently acquired by Stanley Black & Decker.
View case study
Our Approach
Build Launch Grow
How we take products from concept to market leadership.
Build
Market research, brand positioning, Shopify store build, campaign strategy, asset production, and audience validation before anything goes live.
Launch
Coordinated go-to-market across paid media, PR, influencers, email, crowdfunding, and social to maximise day-one impact.
Grow
Post-launch scaling through DTC e-commerce, retention marketing, performance optimisation, and international expansion.
Our Process
Four Phases From Concept to Global Scale
A battle-tested process refined across 500+ launches.
Discovery & Strategy
Market research, competitive analysis, and strategic positioning. We find the gap your product fills.
Pre-Launch Build
Landing pages, email capture, press materials, and audience building. Everything primed for impact.
Launch Execution
Coordinated go-live across paid media, PR, influencers, and owned channels. Maximum day-one impact.
Scale & Optimise
DTC scaling, retail expansion, retention marketing, and performance optimisation for sustained growth.
What our clients say
Hardware launches that fund.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Founded in London, 2014
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the team →Ready to launch?
Build your next hardware launch.
Tell us what you're building. We'll tell you how we'd launch it.
Start a ConversationHow to launch a Kickstarter campaign
The operational reality of running a hardware Kickstarter: pre-launch list size, day-1 conversion targets, campaign-day staffing, post-funding fulfilment.
Launch DayProduct Hunt launch for hardware
The Product Hunt playbook for physical products: pre-launch hunters, launch-day cadence, and using PH traction to convert into Kickstarter momentum.
ComparisonKickstarter vs Indiegogo in 2026
300 campaigns later, here's the honest call on which platform fits hardware founders best, by audience type, raise band, and post-campaign DTC plans.
Get in Touch
Start a conversation
New project, new product, new market. Whatever you're planning, we'd like to hear about it.
FAQ
Frequently Asked Questions
Do you work with pre-revenue hardware startups?
Yes. Roughly 40% of our hardware clients engage us before their first unit sells. We help with launch strategy, Kickstarter or Indiegogo pre-launch, manufacturing advice and first-customer acquisition.
Can you help us launch on Kickstarter and then scale to retail?
Yes. That's our most common hardware path. Crowdfunding funds initial production, DTC scales post-campaign on Shopify, retail expansion follows once unit economics prove out.
What's the typical budget for a hardware launch?
$25,000 to $150,000 agency fee plus $15,000 to $20,000 per month in media spend post-launch. Budgets scale with target market and channel mix. Pre-revenue startups often start with a smaller focused engagement.
What types of hardware products do you launch?
Consumer electronics, IoT devices, wearables, smart home, audio, health tech, robotics and EV. Our strongest verticals are connected consumer tech and hardware that benefits from pre-launch community.
Do you help with manufacturing or only marketing?
We're a marketing agency, not a manufacturer. We work closely with your manufacturing team to align messaging, timelines and fulfilment so your launch doesn't stall on production.
How long does a hardware launch take?
Typically 16 to 24 weeks from kickoff to first unit shipped. Crowdfunding adds 8 to 12 weeks of pre-launch. Retail expansion adds another 12 to 24 weeks after DTC stabilises.
Can you help us get into retail?
Yes. Amazon listing setup, retail introductions and in-store launch support. We've placed client products in major retail across the US, UK and EU.
What makes Blazon different from other hardware agencies?
We've launched 500+ products end-to-end: crowdfunding, DTC and retail under one roof. Our Pillo Health work led to a Stanley Black & Decker acquisition. HelloEar by Xiaomi went global. Tera brought an EV to market. Talk to us about your hardware launch.
Is Blazon an official Kickstarter or Indiegogo partner?
Yes. Blazon is a recognised Kickstarter Expert and an Indiegogo official partner. We're one of a small number of hardware-launch agencies globally with both certifications, which is why hardware founders can launch on either platform without changing teams.
What's your hardware crowdfunding success rate?
Our funding-goal hit rate on crowdfunding hardware launches is 100%. The reason: we tailor the goal to the pre-campaign audience size. If the audience cannot be built to support a given goal, we either move the goal or decline the engagement. That is why our hit rate is 100%, not a marketing claim.
Do you accept every hardware brief?
No. We reject roughly 80% of inbound hardware briefs. Most are better served by a different agency, a freelancer, or self-launching. We only take on hardware launches where we have conviction on the product, the audience and the budget, because our economics depend on launches that actually work.
Where is Blazon based and which markets do you launch in?
Blazon was founded in London in 2014 and operates from London and New York. We launch hardware products globally with strongest depth in the US, UK, EU, and selected APAC markets including Japan and Singapore.