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Hardware Launch Agency For Consumer Tech & IoT

A hardware marketing and crowdfunding agency: from pre-launch list building through crowdfunding, retail and DTC scale, we take hardware startups from prototype to $10M+ in sales. 500+ launches across consumer electronics, IoT, wearables and smart home.

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See $120M+ in Hardware Wins

Trusted by the world's best partners

$250M+

In sales generated for clients

500+

Product launches to market

$120M+

Raised for clients

10+

Years in London and New York

Hardware Launches

The hardware launch team that has taken 500+ products to market.

Blazon launches hardware. Consumer tech, IoT, wearables, smart home, robotics, EVs and health devices. We plan, produce and run end-to-end launches from pre-launch list to retail shelf.

Our hardware clients include Pillo Health (acquired by Stanley Black & Decker), HelloEar by Xiaomi (global audio launch) and Tera Motors (EV launch). We know what breaks between prototype and $10M in sales.

What We Do

Full-service launch capability

01

Go-to-Market (GTM) Strategy

Full go-to-market strategy for startups and established brands. Market research, competitive analysis, positioning and channel planning.

02

Digital Advertising

Paid media that turns budgets into revenue across Meta, Google, TikTok and beyond

03

Growth Marketing

Acquisition, conversion, retention, engineered to compound

04

Premium PR

Earned media in Forbes, TechCrunch and the publications your customers read

05

Crowdfunding

$120M+ raised across Kickstarter, Indiegogo, equity and venture campaigns

06

Shopify & E-Commerce

Shopify stores built to convert, from first visit to repeat order

Hardware Categories

Deep expertise across the hardware verticals that crowdfund and scale to retail, including deep tech and frontier hardware.

Consumer Electronics

IoT & Connected Devices

Wearables

Smart Home

Audio

Robotics

Health Tech & Medtech

EV & Mobility

Connected Fitness

Smart Jewellery

Work

Launches that drove revenue, raised capital, and made headlines.

View all work

Trusted by the world's biggest brands

Pillo Health

Connected health hardware, from launch to acquisition.

We launched Pillo Health's connected medication-management device end-to-end: crowdfunding, DTC, press and community. The company was subsequently acquired by Stanley Black & Decker.

View case study
Pillo Health
HelloEar by Xiaomi

Consumer Audio

HelloEar: custom-fit earbuds for the global market

Xiaomi®

Tera Motors EV

EV / Hardware

Tera Motors: the EV that charges anywhere

Tera Technologies

Kuura smart ring

Wearable

Kuura: smart jewellery that funded in minutes

Smart wearable

MOD S2

Consumer hardware launch

Nuud

Consumer goods crowdfunding

Groove Thing

World's first internal music player

Our Approach

Build Launch Grow

How we take products from concept to market leadership.

01

Build

Market research, brand positioning, Shopify store build, campaign strategy, asset production, and audience validation before anything goes live.

Market ResearchBrand PositioningShopify BuildCampaign StrategyAsset Production

02

Launch

Coordinated go-to-market across paid media, PR, influencers, email, crowdfunding, and social to maximise day-one impact.

Paid AdvertisingPR & MediaInfluencer ActivationsCrowdfundingEmail LaunchSocial Campaigns

03

Grow

Post-launch scaling through DTC e-commerce, retention marketing, performance optimisation, and international expansion.

DTC ScalingRetention MarketingPerformance OptimisationInternational ExpansionRevenue Growth

Our Process

Four Phases From Concept to Global Scale

A battle-tested process refined across 500+ launches.

01

Discovery & Strategy

Market research, competitive analysis, and strategic positioning. We find the gap your product fills.

Market ResearchCompetitive AnalysisPositioning

02

Pre-Launch Build

Landing pages, email capture, press materials, and audience building. Everything primed for impact.

Landing PagesEmail CapturePress MaterialsAudience Building

03

Launch Execution

Coordinated go-live across paid media, PR, influencers, and owned channels. Maximum day-one impact.

Campaign LaunchPR BlitzPaid MediaInfluencer Activations

04

Scale & Optimise

DTC scaling, retail expansion, retention marketing, and performance optimisation for sustained growth.

DTC ScalingRetail ExpansionRetentionPerformance Optimisation

What our clients say

Hardware launches that fund.

“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”

Marcus Lado

Marcus Lado

Absolut/Pernod Ricard

“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”

Emmanuelle Musini

Emmanuelle Musini

Stanley Black & Decker

“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”

Luca Placi

Luca Placi

Tera Motors

Industry we serve

Deep expertise acrosshigh-growth sectors

Eight sectors where a launch makes or breaks the company. We work across all of them.

SaaS

FinTech

Ai + Robotics

Gaming

DTC & E-Commerce

Health + Wellness

Hardware

Consumer Tech

Founded in London, 2016

Michael Raven, founder of Blazon

Michael Raven

Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.

Meet the team

Ready to launch?

Build your next hardware launch.

Tell us what you're building. We'll tell you how we'd launch it.

Start a Conversation

Insights

Hardware launch playbooks from 300+ campaigns

View all insights →
Kickstarter

How to launch a Kickstarter campaign

The operational reality of running a hardware Kickstarter: pre-launch list size, day-1 conversion targets, campaign-day staffing, post-funding fulfilment.

Launch Day

Product Hunt launch for hardware

The Product Hunt playbook for physical products: pre-launch hunters, launch-day cadence, and using PH traction to convert into Kickstarter momentum.

Comparison

Kickstarter vs Indiegogo in 2026

300 campaigns later, here's the honest call on which platform fits hardware founders best, by audience type, raise band, and post-campaign DTC plans.

Let’s Work

New project, new product, new market. Whatever you’re planning, we’d like to hear about it.

Department
Budget

FAQ

Frequently Asked Questions

Yes. Roughly 40% of our hardware clients engage us before their first unit sells. We help with launch strategy, Kickstarter or Indiegogo pre-launch, manufacturing advice and first-customer acquisition.
Yes. That's our most common hardware path. Crowdfunding funds initial production, DTC scales post-campaign on Shopify, retail expansion follows once unit economics prove out.
$25,000 to $150,000 agency fee plus $15,000 to $20,000 per month in media spend post-launch. Budgets scale with target market and channel mix. Pre-revenue startups often start with a smaller focused engagement.
Consumer electronics, IoT devices, wearables, smart home, audio, health tech, robotics and EV. Our strongest verticals are connected consumer tech and hardware that benefits from pre-launch community.
We're a marketing agency, not a manufacturer. We work closely with your manufacturing team to align messaging, timelines and fulfilment so your launch doesn't stall on production.
Typically 16 to 24 weeks from kickoff to first unit shipped. Crowdfunding adds 8 to 12 weeks of pre-launch. Retail expansion adds another 12 to 24 weeks after DTC stabilises.
Yes. Amazon listing setup, retail introductions and in-store launch support. We've placed client products in major retail across the US, UK and EU.
We've launched 500+ products end-to-end: crowdfunding, DTC and retail under one roof. Our Pillo Health work led to a Stanley Black & Decker acquisition. HelloEar by Xiaomi went global. Tera brought an EV to market. Talk to us about your hardware launch.
Yes. Blazon is a recognised Kickstarter Expert and an Indiegogo official partner. We're one of a small number of hardware-launch agencies globally with both certifications, which is why hardware founders can launch on either platform without changing teams.
Our funding-goal hit rate on crowdfunding hardware launches is 100%. The reason: we tailor the goal to the pre-campaign audience size. If the audience cannot be built to support a given goal, we either move the goal or decline the engagement. That is why our hit rate is 100%, not a marketing claim.
No. We reject roughly 80% of inbound hardware briefs. Most are better served by a different agency, a freelancer, or self-launching. We only take on hardware launches where we have conviction on the product, the audience and the budget, because our economics depend on launches that actually work.
Blazon was founded in London in 2016 and operates from London and New York. We launch hardware products globally with strongest depth in the US, UK, EU, and selected APAC markets including Japan and Singapore.
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