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Yashica® Vision

Consumer Tech

Introducing a new kind of night-vision camera

Yashica Vision night-vision binocular camera on rocks

Yashica Vision combines night-vision binoculars and a 4K camera in one device. Blazon shaped the launch story that made a new kind of product easy to understand and easy to want.

Make an unfamiliar product easy to place

A device that is two products at once needs one simple idea before anyone reads the specs. The story led with what it lets you do: see and capture the world after dark.

Yashica Vision held in hand with its blue-lit buttons

From the object to the moment

The campaign moved from the product itself to the moments it is made for, so every channel introduced Yashica Vision the same way: first the device, then the experience.

Using Yashica Vision at sunset over misty islands

What We Did

  • Launch strategy and messaging
  • Campaign creative and photography
  • Paid media
  • PR

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