The Toolkit
Every service a product launch needs. One team.
Eleven services, refined across 500 launches. Use one. Use all of them. Use the combination your launch actually needs.
The Services
The full-stack launch toolkit.
From $15,000. Full launches typically $25,000–$150,000.
Strategy & Go-to-Market
Positioning, segmentation, pricing, messaging and launch planning. The strategic work that decides whether a launch wins or dies.
Explore 02Crowdfunding
End-to-end Kickstarter and Indiegogo campaigns. 300+ campaigns. $120M+ raised.
Explore 03PR & Media Relations
Earned coverage in Forbes, TechCrunch, Wired, WSJ and the press that moves product launches.
Explore 04Shopify & Ecommerce
High-converting Shopify stores built for DTC scale, pre-launch funnels, and post-campaign growth.
Explore 05Growth Marketing
Acquisition, retention, CRO and lifecycle marketing that compounds revenue from day one.
Explore 06Design & Branding
Brand systems, packaging, campaign creative and visual identity that makes products impossible to ignore.
Explore 07Paid Advertising
Meta, Google, TikTok and programmatic ads that turn traffic into pre-orders, backers and buyers.
Explore 08Video Production
Campaign films, product videos and ad creative that tell the story and drive the conversion.
Explore 09Email Marketing & CRM
Klaviyo flows, broadcasts and lifecycle sequences that monetise every email on the list.
Explore 10Pre-Launch & Waitlist
Shopify pre-launch stores, waitlist funnels and pre-order engines that validate demand before launch day.
Explore 11Product Hunt Launch
Pre-launch strategy, hunter outreach, and day-one execution that ranks in the top 5.
ExploreA Launch We Ran
Filippo Loreti. $5.1M in 30 days.
Top 5 of all time in category
The Kickstarter hit top 5 of all time in its category. Coordinated paid media, PR embargo, video production and campaign management delivered full funding in 72 hours, then scaled the DTC brand to $10M+ annual revenue.
View the case study
How We Work
Build Launch Grow
Three phases. From concept to campaign to scalable DTC business. The methodology refined across 500+ launches.
Build
Market research, brand positioning, Shopify pre-launch, email funnels, campaign strategy. The foundation that makes the launch hit.
Launch
Campaign launch, PR, paid media, influencer activations, backer management. Coordinated execution for maximum impact.
Grow
Post-campaign Shopify DTC, InDemand optimisation, pre-orders, retention. The compounding engine that turns campaigns into brands.
Looking by industry?
Explore the launches we run by vertical. Hardware, consumer tech, crowdfunding, gaming, future tech and more.
Browse industries →Ready to launch?
Let’s build your launch.
30-minute strategy call. Free. We’ll walk through your launch, pressure-test the plan, and tell you honestly whether we’re the right fit.