The product launch agency™
We LaunchProducts + Ideas
A global full-service launch agency
based in London + New York
Blazon is the global product launch agency for technology and consumer brands. We combine strategy, brand, creative, digital, e-commerce and advertising to launch and scale products worldwide.
Trusted by the world's biggest brands
$250M+
In sales generated for clients
500+
Product launches to market
$120M+
Raised in crowdfunding & equity
10 yrs
Of agency success, 2016-2026
We lead by example
Selected work.
A decade of work across consumer tech, hardware, DTC. 500+ brands launched since 2016. A sample.
Trusted by the world's biggest brands
Launches that drove revenue, raised capital, and made headlines.
See all work
Capabilities
Full-service launch capability.Under one roof.
Every function you need to plan, build and run a category-defining launch. One timeline, one team.
See all services[7]S/01
Product Launch
End-to-end product launch programs for consumer tech, hardware and DTC brands. Positioning, audience build, paid, PR and DTC scale under one timeline.
Meta, Google, TikTok and programmatic, built to convert on day one and scale with discipline.
S/03
Growth Marketing
Acquisition, CRO and lifecycle systems that compound revenue beyond launch week.
S/04
Fundraising
Kickstarter, Indiegogo and equity crowdfunding engineered to rank, raise and convert.
S/05
Strategy
Positioning and go-to-market that de-risks launch and earns the right to scale.
S/06
Premium PR
Tier-one tech, culture, trade and retail coverage that builds trust fast and shifts narrative.
Premium storefronts and retention systems that turn launch traffic into lifetime value.
End-to-end product launch programs for consumer tech, hardware and DTC brands. Positioning, audience build, paid, PR and DTC scale under one timeline.
Build. Launch.
Grow.
Every launch runs on the same three-act structure: the work before it goes live, the launch week that decides it, and the year of growth that follows.
01
Build
Pre-launch · weeks -12 to 0
Positioning, identity, and the operational scaffolding. The work that makes a launch land before it goes live.
- Brand & positioning
- Launch narrative
- Shopify build & assets
- Channel plan
02
Launch
Launch week · day 0
PR, paid, creator, crowdfund and retail landing at once, measured hour-by-hour from one war-room against commercial targets.
- Earned media & PR
- Paid & performance
- Creator & influence
- Crowdfund & retail
03
Grow
Scale · months 1 to 12
Compounding launch momentum into a commercial engine. Retention, retail expansion, category leadership, and the second act.
- Performance & paid
- Retention & CRM
- Retail & wholesale
- Second-product GTM
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Founded in London, 2016
Michael Raven
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the teamInsights
Insights from 500+ product launches
What clients say
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut / Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Let’s Work
New project, new product, new market. Whatever you’re planning, we’d like to hear about it.