Build.
Positioning, identity, and the operational scaffolding. The work that makes a launch land before it goes live.
- 01Brand & positioning
- 02Launch narrative
- 03Shopify build & assets
- 04Channel plan
We partner with ambitious brands to build, launch, and grow in the world's most innovative industries. 500+ products launched.
Trusted by the world's best partners
Eight sectors where a launch makes or breaks the company. We work across all of them.
A decade of work across consumer tech, hardware, DTC. A sample.
Trusted by the world's biggest brands
We helped Stage 11 launch the world's first interactive music platform, partnering with David Guetta, Snoop Dogg, and Akon to create immersive virtual concert experiences.
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Every function you need to plan, build and run a category-defining launch. One timeline, one team.
End-to-end product launch programs for consumer tech, hardware and DTC brands. Positioning, audience build, paid, PR and DTC scale under one timeline.
→Meta, Google, TikTok and programmatic, built to convert on day one and scale with discipline.
→Acquisition, CRO and lifecycle systems that compound revenue beyond launch week.
→Kickstarter, Indiegogo and equity crowdfunding engineered to rank, raise and convert.
→Positioning and go-to-market that de-risks launch and earns the right to scale.
→Tier-one tech, culture, trade and retail coverage that builds trust fast and shifts narrative.
→Premium storefronts and retention systems that turn launch traffic into lifetime value.
→Got a launch in the diary? Tell us about it.
We reply within 24 hours. We take roughly one in five briefs.
Every engagement runs on the same three-act structure: the work before the world hears about you, the week the world does, and the year that follows.
Positioning, identity, and the operational scaffolding. The work that makes a launch land before it goes live.
PR, paid, creator, crowdfund and retail landing at once, measured hour-by-hour from one war-room against commercial targets.
Compounding launch momentum into a commercial engine. Retention, retail expansion, category leadership, and the second act.
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the team →Three of the founders we launched. All three are still clients.
Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.
Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.
Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.
New project, new product, new market. Whatever you're planning, we'd like to hear about it.