The Deep Tech Launch Agency
From lab to market. We are the deep tech marketing agency for funded startups, established technology companies and corporate innovation teams, running positioning, PR, go-to-market and launch for frontier technology. $250M+ in client sales, 500+ launches, $120M+ raised. London & New York.
$250M+
In sales generated for clients
500+
Product launches to market
$120M+
Raised for clients
10+
Years in London and New York
Frontier partners we work with
About Blazon
The launch team for deep tech founders.
A deep tech marketing agency is not a B2B SaaS agency in a lab coat. The audience is technical, the buyers are sceptical, the sales cycles run 12 to 24 months, and the C-suite is full of PhDs who can spot a marketing platitude at fifty paces. The work is translation: turning hard science into investor narrative, customer demand, and category authority without dumbing the science down.
Blazon has spent a decade launching products that other agencies refuse to touch. Robotics, hardware, biotech, climate tech, regulated medical, defense-adjacent, and frontier AI. We bring the consumer-tech launch playbook (PR, paid, crowdfunding, Shopify, growth) to companies most marketing agencies do not understand. Most deep tech specialists handle PR alone. We run the full product launch stack.
What We Do
Six services built for frontier technology
Investor & Fundraise PR
Series A and B announcements, board comms, customer reference letters, and ongoing thought leadership in The Information, TechCrunch, Sifted and FT.
Technical Credibility
Translating science into market story without dumbing it down. White papers, founder essays, and benchmark content technical buyers actually trust.
Founder PR
Positioning founders as category authorities. Conference keynotes, podcast circuit, op-eds, LinkedIn distribution, and the long game of becoming the name journalists call.
Go-to-Market Strategy
Lab to first $1M ARR. Channel strategy, ICP work, pricing, pilot motion, and the operational plan that turns a press cycle into a sales pipeline.
Hardware & Crowdfunding
The capability no other deep tech agency has. $120M+ raised on Kickstarter and Indiegogo, plus equity crowdfunding under Reg CF, Reg D, and Reg A+.
Regulated & Enterprise Content
Medical, defense, energy, finance. Compliant content workflows, legal review, and a creative team that has shipped FDA-cleared products and regulated launches.
How to work with us
Three ways to commission Blazon.
Most deep tech briefs are one of these. Pick the closest and the enquiry form will be set up for it; if the project spans all three, that is a full launch and we scope it as one.
Branding and positioning
The category frame, the narrative and the identity that let a technical company be understood by press, buyers and investors at the right level for each.
- Positioning and category strategy
- Brand identity and guidelines
- Messaging for technical and commercial audiences
- Website and launch collateral
PR and communications
Product announcements, funding announcements and the ongoing coverage that compounds into authority in the press your customers read.
- Product and funding announcements
- Founder PR and thought leadership
- Technical credibility content
- Ongoing media relations
Go-to-market and launch
From lab to first customers. Channel strategy, pilot motion, paid media and the launch itself, including crowdfunding where hardware is involved.
- Go-to-market strategy
- Product launch and commercial debut
- Paid media and demand generation
- Hardware crowdfunding and pre-orders
Sectors We Serve
Frontier categories across hard science and applied engineering. We launch where the technical bar is highest.
AI & Machine Learning
Robotics
Biotech
Climate Tech
Quantum
Space & Aerospace
Hardware & IoT
Energy
Materials Science
Defense Tech
Who we work with
Three kinds of team bring frontier technology to us.
Funded startups, from seed to Series B, with a working product or a dated launch window and a first commercial market to win. Established technology companies opening a new category, where the science is proven and the story is not yet told. And corporate innovation teams taking an internal venture to market with the pace of a startup and the scrutiny of a board.
What the three have in common is readiness: a product roadmap, a defined scope (positioning, PR, go-to-market or the full launch), and a budget at or above our $15,000 minimum engagement. If the technology is still finding its product, marketing cannot fix that yet, and we will say so. For hardware teams weighing Kickstarter or Indiegogo as a path to commercial validation, see how our crowdfunding agency work pairs with deep tech go-to-market.
Work
Frontier launches that drove revenue, raised capital, and made headlines.
Where our deep tech work has shipped
An FDA-regulated robot pharmacist, from launch to acquisition
Pillo Health built the first home robot pharmacist: voice-activated, FDA-cleared, with a regulated drug-dispensing mechanism. We ran the launch through a sceptical medical press, scaled awareness through paid and PR, and positioned the company for acquisition by Stanley Black & Decker.
Our Process
Five phases from first announcement to commercial scale
A deep tech engagement is not a single campaign. It is a sequence: announce, position, build the channel, ship the launch, then scale.
Series A Announcement
The fundraise is a launch in itself. Press, customer letter, recruiting moment, investor amplification.
Market Positioning
The category your science creates. Messaging hierarchy, ICP definition, competitor mapping, technical narrative.
Channel Strategy
Earned, paid, owned. Where your buyers actually pay attention, and the budget split that matches your funnel.
Launch Execution
Coordinated go-live across paid, PR, founder activation, customer reference, and trade press. Day-one impact.
Post-Launch Growth
Pilot motion, customer story engine, recruiting flywheel, and the build toward Series B or commercial scale.
Pricing
Three engagement models for deep tech.
Retainer. $15,000 to $60,000 per month. Ongoing PR, content, paid media, and go-to-market strategy. Best for companies running multiple launches or in continuous fundraise mode. 6-month minimum.
Project-based. $50,000 to $250,000 fixed scope. Series A or B announcement packages, hardware launches, commercial debuts. 8 to 16-week timelines.
Success-fee hybrid. Reduced retainer plus performance fee tied to fundraise outcome, crowdfunding raise, or pilot conversion. Available for select clients with quantifiable launch metrics.
We do not publish exact rate cards because deep tech engagements vary widely. Two robotics companies of identical size often need very different scopes. Send us your fundraise size and launch window, and we will scope a recommendation in 48 hours.
What our clients say
Receipts from frontier launches.
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Founded in London, 2016
Michael Raven
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the teamReady to launch?From lab to market.
Tell us what you're building.
We will tell you how we would launch it.
Insights
Deep tech launch playbooks, Series A teardowns, founder PR strategy
Go-to-market plan template for deep tech
The 12-week GTM template we use for frontier hardware and connected devices: investor narrative, pre-launch credibility, pilot pipeline, and commercial-ready story.
Series A PRSeries A PR: press kit, embargo and outreach
The press-kit and embargo playbook for a Series A announcement that lands in The Information, TechCrunch and the trade press your customers actually read.
NarrativeLaunch messaging framework for technical products
How to translate a hard-to-explain technical product into a single narrative that holds across investor pitch, press, and pre-launch landing page.
Let’s Work
Positioning, PR, go-to-market or the full launch. Tell us what you are bringing to market and we will scope it.
FAQ