The Deep Tech Launch Agency
From lab to market. We are the deep tech marketing agency for Series A+ founders, running deep tech product launch and go-to-market for frontier technology. $250M+ in client sales, 500+ launches, $120M+ raised. London & New York.
$250M+
In sales generated for clients
500+
Product launches to market
$120M+
Raised for clients
10+
Years in London and New York
Frontier partners we work with
About Blazon
The launch team for deep tech founders.
A deep tech marketing agency is not a B2B SaaS agency in a lab coat. The audience is technical, the buyers are sceptical, the sales cycles run 12 to 24 months, and the C-suite is full of PhDs who can spot a marketing platitude at fifty paces. The work is translation: turning hard science into investor narrative, customer demand, and category authority without dumbing the science down.
Blazon has spent a decade launching products that other agencies refuse to touch. Robotics, hardware, biotech, climate tech, regulated medical, defense-adjacent, and frontier AI. We bring the consumer-tech launch playbook (PR, paid, crowdfunding, Shopify, growth) to companies most marketing agencies do not understand. Most deep tech specialists handle PR alone. We run the full product launch stack.
What We Do
Six services built for frontier technology
Investor & Fundraise PR
Series A and B announcements, board comms, customer reference letters, and ongoing thought leadership in The Information, TechCrunch, Sifted and FT.
Technical Credibility
Translating science into market story without dumbing it down. White papers, founder essays, and benchmark content technical buyers actually trust.
Founder PR
Positioning founders as category authorities. Conference keynotes, podcast circuit, op-eds, LinkedIn distribution, and the long game of becoming the name journalists call.
Go-to-Market Strategy
Lab to first $1M ARR. Channel strategy, ICP work, pricing, pilot motion, and the operational plan that turns a press cycle into a sales pipeline.
Hardware & Crowdfunding
The capability no other deep tech agency has. $120M+ raised on Kickstarter and Indiegogo, plus equity crowdfunding under Reg CF, Reg D, and Reg A+.
Regulated & Enterprise Content
Medical, defense, energy, finance. Compliant content workflows, legal review, and a creative team that has shipped FDA-cleared products and regulated launches.
Sectors We Serve
Frontier categories across hard science and applied engineering. We launch where the technical bar is highest.
AI & Machine Learning
Robotics
Biotech
Climate Tech
Quantum
Space & Aerospace
Hardware & IoT
Energy
Materials Science
Defense Tech
Who we say no to
Specialists do better work because they decline more often.
We say no a lot. Pre-seed companies without a product roadmap get nothing useful from a marketing agency. Consumer apps without a hardware or scientific moat fit better with growth shops. Pure SaaS without a frontier component is well-served by the dozens of B2B SaaS agencies already out there. And we will not run a "growth hacking" sprint with no underlying strategy. The audience is too sophisticated.
What we say yes to: funded deep tech founders with a real product, a real fundraise, and a real launch window inside the next 12 months. If that is you, we want the call. For founders weighing a hardware launch on Kickstarter or Indiegogo as a path to commercial validation, see how our crowdfunding agency work pairs with deep tech go-to-market.
Work
Frontier launches that drove revenue, raised capital, and made headlines.
Where our deep tech work has shipped
An FDA-regulated robot pharmacist, from launch to acquisition
Pillo Health built the first home robot pharmacist: voice-activated, FDA-cleared, with a regulated drug-dispensing mechanism. We ran the launch through a sceptical medical press, scaled awareness through paid and PR, and positioned the company for acquisition by Stanley Black & Decker.
Our Process
Five phases from Series A to commercial scale
A deep tech engagement is not a single campaign. It is a sequence: announce, position, build the channel, ship the launch, then scale.
Series A Announcement
The fundraise is a launch in itself. Press, customer letter, recruiting moment, investor amplification.
Market Positioning
The category your science creates. Messaging hierarchy, ICP definition, competitor mapping, technical narrative.
Channel Strategy
Earned, paid, owned. Where your buyers actually pay attention, and the budget split that matches your funnel.
Launch Execution
Coordinated go-live across paid, PR, founder activation, customer reference, and trade press. Day-one impact.
Post-Launch Growth
Pilot motion, customer story engine, recruiting flywheel, and the build toward Series B or commercial scale.
Pricing
Three engagement models for deep tech.
Retainer. $15,000 to $60,000 per month. Ongoing PR, content, paid media, and go-to-market strategy. Best for companies running multiple launches or in continuous fundraise mode. 6-month minimum.
Project-based. $50,000 to $250,000 fixed scope. Series A or B announcement packages, hardware launches, commercial debuts. 8 to 16-week timelines.
Success-fee hybrid. Reduced retainer plus performance fee tied to fundraise outcome, crowdfunding raise, or pilot conversion. Available for select clients with quantifiable launch metrics.
We do not publish exact rate cards because deep tech engagements vary widely. Two robotics companies of identical size often need very different scopes. Send us your fundraise size and launch window, and we will scope a recommendation in 48 hours.
What our clients say
Receipts from frontier launches.
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Founded in London, 2016
Michael Raven
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the teamReady to launch?From lab to market.
Tell us what you're building.
We will tell you how we would launch it.
Insights
Deep tech launch playbooks, Series A teardowns, founder PR strategy
Go-to-market plan template for deep tech
The 12-week GTM template we use for frontier hardware and connected devices: investor narrative, pre-launch credibility, pilot pipeline, and commercial-ready story.
Series A PRSeries A PR: press kit, embargo and outreach
The press-kit and embargo playbook for a Series A announcement that lands in The Information, TechCrunch and the trade press your customers actually read.
NarrativeLaunch messaging framework for technical products
How to translate a hard-to-explain technical product into a single narrative that holds across investor pitch, press, and pre-launch landing page.
Let’s Work
Series A announcement, hardware launch, new market entry. Whatever you are planning, we would like to hear about it.
FAQ