Health & Wellness Launch Agency For Brands With Real Claims to Defend

Healthtech devices, supplements, wellness gadgets, wellness DTC. Regulatory-aware creative and compliance-safe PR that scales. 500+ launches including Pillo Health and Kuura Ring.

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See Our Health Work

Trusted by the world's best partners

$250M+

In client sales generated

500+

Launches to market

$120M+

Raised for clients

300+

Campaigns delivered

Health & Wellness

How we launch health and wellness.

Health and wellness is a category where regulatory compliance and commercial ambition are in constant tension. Say too little about what the product does, and it does not sell. Say too much, and Amazon suspends the listing, Meta disapproves the ad, and the FTC comes calling.

Blazon has launched wellness across healthtech devices, supplements, wearables, wellness gadgets and consumer wellness DTC. Every engagement starts with a claims audit and builds messaging that lands value without triggering review.

Our Approach

Wellness lives or dies on regulatory-safe messaging.

The Problem

Most wellness launches swing between extremes. Conservative versions under-promise and do not convert. Aggressive versions over-claim and trigger regulatory pushback. Neither scales.

Our Solution

We launch wellness with creative that's compliant and still converts. Every engagement starts with a claims audit. Ad creative passes Meta and Google health policy at first submission. Amazon listings stay live.

The Outcome

Wellness brands that scale without running into claim restrictions. Pillo Health raised $2.5M and was acquired by Stanley Black & Decker. Kuura Ring raised €800K+ across 47 countries.

Launching wellness?

Let’s stress-test the messaging.

Book a Strategy Call

What's Included

Full-service wellness launch capability

Claims Audit

Messaging audit for regulatory safety across US, UK, EU and APAC markets.

Shopify Development

Health-category Shopify stores with compliant messaging and checkout.

Paid Advertising

Meta, Google, TikTok within health category policies. Creative designed for policy approval.

PR & Media Relations

Wellness press, tier-one tech press for healthtech, compliance-safe angles.

Crowdfunding (Healthtech)

Kickstarter and Indiegogo for healthtech devices and wellness wearables.

Email & SMS Marketing

Klaviyo flows with compliant messaging, subscription for supplements.

Video Production

Demo films, founder-led content, lifestyle content, compliant ad creative.

Influencer Partnerships

Wellness creators, fitness influencers, healthtech reviewers. Disclosure-compliant briefs.

Regulatory Communications

Claims frameworks, regulatory incident response planning, international compliance.

Categories We Serve

Deep expertise across healthtech and wellness. We launch where claims need care.

Healthtech Devices

Wearables

Fitness Tech

Supplements

Nutraceuticals

Functional Foods

Wellness DTC

Skincare & Beauty

Work

Health and wellness brands that scaled.

View all work

Pillo Health

Connected health hardware, from launch to acquisition.

We launched Pillo Health's connected medication-management device end-to-end: crowdfunding, DTC, press and community. The company was subsequently acquired by Stanley Black & Decker.

View case study

Wellness Wearable

Kuura: smart jewellery that funded in minutes

Kuura Ring

Beauty / Wellness DTC

The Skincare Company: DTC beauty with a wellness lens

The Skincare Company

Wellness DTC

Nuud: natural deodorant, crowdfunding and DTC

Nuud

Our Approach

BuildLaunchGrow

How we take wellness brands from claims audit to compounding distribution.

Build

Claims audit, messaging architecture, Shopify build, compliant creative system, paid policy prep, PR angles vetted.

Claims AuditShopifyCreative SystemPolicy Prep

Launch

Paid media live within policy, PR with compliance-safe angles, crowdfunding where relevant, influencer activations with disclosure-safe briefs.

Paid (Policy-Safe)PRCrowdfundingInfluencer

Grow

DTC scaling, retention and subscription, international claims frameworks, new-market messaging, retail support.

DTC ScalingSubscriptionInternationalRetail

Our Process

Four Phases From Claims Audit to Global Scale

A wellness launch playbook refined across 500+ product launches.

Discovery & Claims

Market research, competitive analysis, claims audit, regulatory lane mapping.

ResearchClaimsRegulatory

Pre-Launch Build

Shopify, email capture, press materials, policy-safe ad accounts, audience building.

ShopifyEmailPress

Launch Execution

Paid, PR, influencer, crowdfunding where relevant. Policy approval at first submission.

PaidPRCrowdfunding

Scale & Optimise

DTC scaling, retail expansion, subscription, international claims frameworks.

DTCRetailSubscription

What our clients say

Wellness launches that scaled.

“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”

Emmanuelle Musini

Stanley Black & Decker

“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook.”

Marcus Lado

Absolut/Pernod Ricard

“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”

Luca Placi

Tera Motors

Industry we serve

Deep expertise acrosshigh-growth sectors

Eight sectors where a launch makes or breaks the company. We work across all of them.

SaaS

FinTech

Ai + Robotics

Gaming

DTC & E-Commerce

Health + Wellness

Hardware

Consumer Tech

Founded in London, 2016

Michael Raven

Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.

Meet the team

Ready to launch?

Launching wellness? Let’s scope it carefully.

From $15,000. Full launches typically $25,000–$150,000.

Start a Conversation

Insights

Health and wellness launch insights

View all insights →

Launching health or wellness? Tell us what you’re building. From $15,000. Full launches typically $25,000–$150,000.

Let’s Work

New project, new product, new market. Whatever you’re planning, we’d like to hear about it.

FAQ

Frequently Asked Questions

Healthtech devices (diagnostic, monitoring, therapeutic), wearables, fitness tech, wellness gadgets, supplements, nutraceuticals, functional foods and wellness DTC brands. Not pharmaceutical and not medical device Class II/III where specialist regulatory agencies are required.

We handle the communications layer of compliance: claims language, messaging frameworks, ad policy navigation, PR angles. We do not file regulatory submissions (FDA, MHRA, CE marking). For filing support we partner with specialist regulatory consultants.

We know the line between structure-function claims (allowed) and drug claims (prohibited) for US supplement marketing. We write copy that holds up under FTC review. We coordinate with the client's regulatory counsel on edge cases.

Yes. We know the category rules. Creative is built to pass policy review at first submission. We avoid the triggers that create approval delays or account strikes.

Each market has different claims rules. UK, EU, US, Canada, Australia and Singapore each have specific language that works. We build market-by-market messaging frameworks.

Works well for healthtech devices and wellness wearables with clear product stories. Platform policies restrict supplements and some supplement-adjacent products. We assess fit during strategy.

From $15,000. Full launches typically $25,000 to $150,000. Higher where claims audit and regulatory communications are in scope. Scoped upfront with fixed project fee. Talk to us about your wellness launch.