Health & Wellness Launch Agency For Brands With Real Claims to Defend
Healthtech devices, supplements, wellness gadgets, wellness DTC. Regulatory-aware creative and compliance-safe PR that scales. 500+ launches including Pillo Health and Kuura Ring.
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Health & Wellness
How we launch health and wellness.
Health and wellness is a category where regulatory compliance and commercial ambition are in constant tension. Say too little about what the product does, and it does not sell. Say too much, and Amazon suspends the listing, Meta disapproves the ad, and the FTC comes calling.
Blazon has launched wellness across healthtech devices, supplements, wearables, wellness gadgets and consumer wellness DTC. Every engagement starts with a claims audit and builds messaging that lands value without triggering review.
Our Approach
Wellness lives or dies on regulatory-safe messaging.
The Problem
Most wellness launches swing between extremes. Conservative versions under-promise and do not convert. Aggressive versions over-claim and trigger regulatory pushback. Neither scales.
Our Solution
We launch wellness with creative that's compliant and still converts. Every engagement starts with a claims audit. Ad creative passes Meta and Google health policy at first submission. Amazon listings stay live.
The Outcome
Wellness brands that scale without running into claim restrictions. Pillo Health raised $2.5M and was acquired by Stanley Black & Decker. Kuura Ring raised €800K+ across 47 countries.
What's Included
Full-stack wellness launch capability
Claims Audit
Messaging audit for regulatory safety across US, UK, EU and APAC markets.
Shopify Development
Health-category Shopify stores with compliant messaging and checkout.
Paid Advertising
Meta, Google, TikTok within health category policies. Creative designed for policy approval.
PR & Media Relations
Wellness press, tier-one tech press for healthtech, compliance-safe angles.
Crowdfunding (Healthtech)
Kickstarter and Indiegogo for healthtech devices and wellness wearables.
Email & SMS Marketing
Klaviyo flows with compliant messaging, subscription for supplements.
Video Production
Demo films, founder-led content, lifestyle content, compliant ad creative.
Influencer Partnerships
Wellness creators, fitness influencers, healthtech reviewers. Disclosure-compliant briefs.
Regulatory Communications
Claims frameworks, regulatory incident response planning, international compliance.
Categories We Serve
Deep expertise across healthtech and wellness. We launch where claims need care.
Work
Health and wellness brands that scaled.
Connected health hardware, from launch to acquisition.
We launched Pillo Health's connected medication-management device end-to-end: crowdfunding, DTC, press and community. The company was subsequently acquired by Stanley Black & Decker.
View case study
Our Approach
Build Launch Grow
How we take wellness brands from claims audit to compounding distribution.
Build
Claims audit, messaging architecture, Shopify build, compliant creative system, paid policy prep, PR angles vetted.
Launch
Paid media live within policy, PR with compliance-safe angles, crowdfunding where relevant, influencer activations with disclosure-safe briefs.
Grow
DTC scaling, retention and subscription, international claims frameworks, new-market messaging, retail support.
Our Process
Four Phases From Claims Audit to Global Scale
A wellness launch playbook refined across 500+ product launches.
Discovery & Claims
Market research, competitive analysis, claims audit, regulatory lane mapping.
Pre-Launch Build
Shopify, email capture, press materials, policy-safe ad accounts, audience building.
Launch Execution
Paid, PR, influencer, crowdfunding where relevant. Policy approval at first submission.
Scale & Optimise
DTC scaling, retail expansion, subscription, international claims frameworks.
What our clients say
Wellness launches that scaled.
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook.”
Marcus Lado
Absolut/Pernod Ricard
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Founded in London, 2014
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching health and wellness brands that scale without stalling on policy.
Meet the team →Ready to launch?
Launching wellness? Let's scope it carefully.
From $15,000. Full launches typically $25,000–$150,000.
Start a ConversationGet in Touch
Start a conversation
Launching health or wellness? Tell us what you're building. From $15,000. Full launches typically $25,000–$150,000.
FAQ
Frequently Asked Questions
What health and wellness categories do you work in?
Healthtech devices (diagnostic, monitoring, therapeutic), wearables, fitness tech, wellness gadgets, supplements, nutraceuticals, functional foods and wellness DTC brands. Not pharmaceutical and not medical device Class II/III where specialist regulatory agencies are required.
Do you provide regulatory compliance support?
We handle the communications layer of compliance: claims language, messaging frameworks, ad policy navigation, PR angles. We do not file regulatory submissions (FDA, MHRA, CE marking). For filing support we partner with specialist regulatory consultants.
FDA claims for supplements?
We know the line between structure-function claims (allowed) and drug claims (prohibited) for US supplement marketing. We write copy that holds up under FTC review. We coordinate with the client's regulatory counsel on edge cases.
Do you know Meta and Google health category policies?
Yes. We know the category rules. Creative is built to pass policy review at first submission. We avoid the triggers that create approval delays or account strikes.
International expansion for health brands?
Each market has different claims rules. UK, EU, US, Canada, Australia and Singapore each have specific language that works. We build market-by-market messaging frameworks.
Does crowdfunding work for healthtech?
Works well for healthtech devices and wellness wearables with clear product stories. Platform policies restrict supplements and some supplement-adjacent products. We assess fit during strategy.
What's the typical engagement length and cost?
From $15,000. Full launches typically $25,000 to $150,000. Higher where claims audit and regulatory communications are in scope. Scoped upfront with fixed project fee. Talk to us about your wellness launch.