Kickstarter Marketing Agency $120M+ Raised for Creators
End-to-end Kickstarter campaign strategy, paid ads, PR and community building from the team behind 300+ funded launches across hardware, design and lifestyle. Flat-fee pricing, senior strategists only.
Trusted by the world's best partners
Kickstarter Marketing
The Kickstarter agency behind 300+ funded campaigns and $120M+ raised.
Blazon is a full-service Kickstarter marketing agency. We plan, produce and run crowdfunding campaigns end-to-end: pre-launch list building, creative direction, paid media, PR, live-campaign management and post-funding fulfilment.
We've worked on some of the largest consumer-product Kickstarter campaigns of the last decade, including Filippo Loreti (top-10 Kickstarter projects ever), Stage 11, Kuura and LastTissue. If your product can fund, we know how.
What We Do
Full-stack launch capability
Go-to-Market (GTM) Strategy
Full go-to-market strategy for startups and established brands. Market research, competitive analysis, positioning and channel planning.
Digital Advertising
Paid media that turns budgets into revenue across Meta, Google, TikTok and beyond
Growth Marketing
Acquisition, conversion, retention, engineered to compound
Premium PR
Earned media in Forbes, TechCrunch and the publications your customers read
Crowdfunding
$120M+ raised across Kickstarter, Indiegogo, equity and venture campaigns
Shopify & E-Commerce
Shopify stores built to convert, from first visit to repeat order
Industries We Serve
Deep expertise across high-growth sectors. We launch products where innovation meets market demand.
Work
Launches that drove revenue, raised capital, and made headlines.
Trusted by the world's biggest brands
$5.1M raised in 30 days. One of Kickstarter's top-10 ever.
Filippo Loreti returned to Kickstarter and ran one of the highest-raising campaigns in platform history. We built the pre-launch list, produced campaign creative and ran community activation from announcement through final day.
View case study
Our Approach
Build Launch Grow
How we take products from concept to market leadership.
Build
Market research, brand positioning, Shopify store build, campaign strategy, asset production, and audience validation before anything goes live.
Launch
Coordinated go-to-market across paid media, PR, influencers, email, crowdfunding, and social to maximise day-one impact.
Grow
Post-launch scaling through DTC e-commerce, retention marketing, performance optimisation, and international expansion.
Our Process
Four Phases From Concept to Global Scale
A battle-tested process refined across 500+ launches.
Discovery & Strategy
Market research, competitive analysis, and strategic positioning. We find the gap your product fills.
Pre-Launch Build
Landing pages, email capture, press materials, and audience building. Everything primed for impact.
Launch Execution
Coordinated go-live across paid media, PR, influencers, and owned channels. Maximum day-one impact.
Scale & Optimise
DTC scaling, retail expansion, retention marketing, and performance optimisation for sustained growth.
What our clients say
Kickstarter launches that funded.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Founded in London, 2014
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the team →Ready to launch?
Build your next launch.
Tell us what you're building. We'll tell you how we'd launch it.
Start a ConversationGet in Touch
Start a conversation
New project, new product, new market. Whatever you're planning, we'd like to hear about it.
FAQ
Frequently Asked Questions
How much does it cost to run a Kickstarter marketing campaign?
From $15,000. Full launches with paid media typically run $25,000 to $150,000+ depending on target raise and audience size. Blazon charges flat fees, not a percentage of your raise.
How long before my Kickstarter launch should I start marketing?
At least 8 to 12 weeks for most product categories. 16+ weeks for hardware with manufacturing complexity. The pre-launch list is what determines the first 24 hours, and the first 24 hours determines the whole campaign.
Do you guarantee Kickstarter funding?
No agency can guarantee Kickstarter funding. Across 300+ Blazon Kickstarter campaigns our funding rate is approximately 85%, at a median 312% of goal. We say no to campaigns we don't think can fund.
What types of products work on Kickstarter?
Consumer tech, hardware, design, lifestyle, gaming and film. Kickstarter works best for products with a clear visual story and a defined target audience. Software, services and charity don't belong here.
Do you work with Kickstarter and Indiegogo?
Yes. Both platforms. We're an Official Kickstarter Expert and an Indiegogo partner. We'll recommend the right platform for your product based on category, geography and pricing.
What's included in a Kickstarter marketing campaign?
Strategy, pre-launch list building (landing page, ads, community), video direction, campaign page copy and design, backer-acquisition ads, PR outreach, live-campaign war room, day-one push, cross-campaign collaboration and post-funding fulfilment planning.
Can you help us after Kickstarter ends?
Yes. Post-campaign DTC scale, e-commerce store builds on Shopify, Amazon listing setup, retail launches and paid-ads scaling. Most Blazon hardware clients stay on post-Kickstarter for DTC and retail growth. Talk to us about post-campaign scale.
What makes Blazon different from other Kickstarter agencies?
We're the agency that has raised $120M+ across 300+ campaigns with an 85% funding rate. Flat-fee pricing, no percentage-of-raise cuts, senior strategists only, full-service from strategy through fulfilment.