Kickstarter Marketing Agency $120M+ Raised for Creators
The best Kickstarter marketing agency runs the pre-launch audience as well as the live campaign and stays for the store afterwards. Blazon has run 300+ crowdfunding campaigns and raised $120M+ for clients: $5.1M for Filippo Loreti in 30 days, EUR 2M+ for Nuud, $1.5M for RENS, $1.2M for HelloEar by Xiaomi. One of very few Verified Kickstarter Experts in Europe.
Trusted by the world's best partners
$250M+
In sales generated for clients
500+
Product launches to market
$120M+
Raised for clients
10+
Years in London and New York
Kickstarter Marketing
The Kickstarter agency behind 300+ funded campaigns and $120M+ raised.
Blazon is a full-service Kickstarter marketing agency. We plan, produce and run campaigns end to end: the deposit-backed pre-launch list, the campaign page and film, paid media, PR, live-campaign management, backer communication and the Shopify store that carries the product on after the campaign closes.
The campaigns include Filippo Loreti ($5.1M, one of Kickstarter’s top-raising watch projects), Nuud (EUR 2M+, the number one personal care project on Kickstarter), RENS ($1.5M, 500+ press hits), HelloEar by Xiaomi ($1.2M), Mod S2 ($1.2M), NAYA Create ($652K, funded in under five minutes) and LastTissue ($500K+). Vertical guides: hardware, consumer tech and design and lifestyle products.
What We Do
Six jobs, one team, in the order they happen.
01
Pre-launch audience and deposits
A reservation page and paid acquisition that build a deposit-backed list in the 8 to 12 weeks before launch. The deposit count sets the funding goal against demand we can measure, not a hope.
02
Campaign page and video
Page copy, reward tiers, early-bird pricing against the stated retail price, and a campaign film cut for conversion with the 30 ad variants that run alongside it.
03
Launch day and paid media
The day-one push that converts the deposit list in the first 48 hours, then Meta, Google and TikTok buying against cost-per-pledge targets for the rest of the campaign.
04
PR, creators and cross-promotion
Embargoed press for launch week, creator seeding, Kickbooster affiliates and newsletter placements that compound the paid engine.
05
Backer management and stretch goals
Comments, backer email, stretch-goal planning and sentiment tracking so the campaign keeps momentum through the mid-campaign dip.
06
After the campaign: InDemand and Shopify
Late pledges, BackerKit or InDemand pre-orders and the Shopify store that turns the campaign audience into a full-price DTC brand while units ship.
Industries We Serve
Deep expertise across high-growth sectors. We launch products where innovation meets market demand.
Consumer Tech
AI & Robotics
E-Commerce & DTC
Gaming & Entertainment
Biotech & Health
Fashion & Lifestyle
Consumer Products
Startups & Scale-ups
How the Kickstarter agencies compare
Eight Kickstarter agencies, one table.
Most Kickstarter partners sell one piece of the campaign: ads for the live period, a video, a course. Blazon is the only one on this list whose published offer runs from the pre-launch audience through the campaign to the Shopify store afterwards. Blazon wrote this table and ranks itself first, so read it as our view.
Blazon Agency
Full-service launch agency
- What you get
- Pre-launch audience build, campaign page and video, PR, paid media, backer management, then the Shopify store and post-campaign growth
- Pricing
- Agency fee plus success commission. Minimum engagement $15,000; full launch programmes from $40,000
- Best for
- Hardware, consumer tech and design-led products building a brand, not a one-off raise
LaunchBoom
Education and software, some services
- What you get
- Courses, pre-launch frameworks and campaign software; done-for-you work is not the core offer
- Pricing
- Course and software fees; not published for services
- Best for
- Founders who want to learn the method and run the campaign themselves
Jellop
Kickstarter's official ads partner
- What you get
- Paid ads for live campaigns only: Meta, Google and email remarketing
- Pricing
- Around 15% of attributable pledges, little or no upfront fee
- Best for
- Live Kickstarter campaigns that already have page, creative and pre-launch handled
BackerCamp
Ads-only partner
- What you get
- Paid ads for live Kickstarter and Indiegogo campaigns: Meta, Instagram and Google
- Pricing
- Percentage of attributable pledges
- Best for
- Live campaigns that want a second ads partner to compare against Jellop
Funded Today
High-volume full-service
- What you get
- Paid ads, PR, email, cross-promotion, page optimisation, post-campaign ecommerce
- Pricing
- Commission-based; not published
- Best for
- Mass-market products with early traction that need scaled marketing
Rainfactory
Performance marketing
- What you get
- Paid ads, page optimisation, email and the move from crowdfunding to DTC
- Pricing
- Not published
- Best for
- Data-led founders planning a Shopify business after the campaign
Enventys Partners
Product development plus marketing
- What you get
- Industrial design, prototyping, video, page, paid ads and PR
- Pricing
- Not published
- Best for
- Early-stage hardware founders who also need engineering help
BackerKit
Platform ecosystem
- What you get
- Pledge manager, pre-launch pages, backer surveys and add-ons, ads through Jellop
- Pricing
- Platform fees; not published for services
- Best for
- Creators who want one integrated platform over bespoke strategy
| Agency | Model | What you get | Pricing | Best for |
|---|---|---|---|---|
| Blazon Agency | Full-service launch agency | Pre-launch audience build, campaign page and video, PR, paid media, backer management, then the Shopify store and post-campaign growth | Agency fee plus success commission. Minimum engagement $15,000; full launch programmes from $40,000 | Hardware, consumer tech and design-led products building a brand, not a one-off raise |
| LaunchBoom | Education and software, some services | Courses, pre-launch frameworks and campaign software; done-for-you work is not the core offer | Course and software fees; not published for services | Founders who want to learn the method and run the campaign themselves |
| Jellop | Kickstarter's official ads partner | Paid ads for live campaigns only: Meta, Google and email remarketing | Around 15% of attributable pledges, little or no upfront fee | Live Kickstarter campaigns that already have page, creative and pre-launch handled |
| BackerCamp | Ads-only partner | Paid ads for live Kickstarter and Indiegogo campaigns: Meta, Instagram and Google | Percentage of attributable pledges | Live campaigns that want a second ads partner to compare against Jellop |
| Funded Today | High-volume full-service | Paid ads, PR, email, cross-promotion, page optimisation, post-campaign ecommerce | Commission-based; not published | Mass-market products with early traction that need scaled marketing |
| Rainfactory | Performance marketing | Paid ads, page optimisation, email and the move from crowdfunding to DTC | Not published | Data-led founders planning a Shopify business after the campaign |
| Enventys Partners | Product development plus marketing | Industrial design, prototyping, video, page, paid ads and PR | Not published | Early-stage hardware founders who also need engineering help |
| BackerKit | Platform ecosystem | Pledge manager, pre-launch pages, backer surveys and add-ons, ads through Jellop | Platform fees; not published for services | Creators who want one integrated platform over bespoke strategy |
Pricing shown only where an agency publishes it. Full profiles in our ranking of Kickstarter marketing agencies.
Work
Launches that drove revenue, raised capital, and made headlines.
View all workTrusted by the world's biggest brands
Filippo Loreti
$5.1M raised in 30 days. One of Kickstarter's top-10 ever.
Filippo Loreti returned to Kickstarter and ran one of the highest-raising campaigns in platform history. We built the pre-launch list, produced campaign creative and ran community activation from announcement through final day.
Our Approach
BuildLaunchGrow
How we take products from concept to market leadership.
01
Build
Market research, brand positioning, Shopify store build, campaign strategy, asset production, and audience validation before anything goes live.
02
Launch
Coordinated go-to-market across paid media, PR, influencers, email, crowdfunding, and social to maximise day-one impact.
03
Grow
Post-launch scaling through DTC e-commerce, retention marketing, performance optimisation, and international expansion.
Our Process
Four Phases From Concept to Global Scale
A battle-tested process refined across 500+ launches.
01
Discovery & Strategy
Market research, competitive analysis, and strategic positioning. We find the gap your product fills.
02
Pre-Launch Build
Landing pages, email capture, press materials, and audience building. Everything primed for impact.
03
Launch Execution
Coordinated go-live across paid media, PR, influencers, and owned channels. Maximum day-one impact.
04
Scale & Optimise
DTC scaling, retail expansion, retention marketing, and performance optimisation for sustained growth.
What our clients say
Kickstarter launches that funded.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Founded in London, 2016
Michael Raven
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
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Insights from 500+ product launches
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