Kickstarter Marketing Agency $120M+ Raised for Creators

End-to-end Kickstarter campaign strategy, paid ads, PR and community building from the team behind 300+ funded launches across hardware, design and lifestyle. Flat-fee pricing, senior strategists only.

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Trusted by the world's best partners

$250M+

In sales generated for clients

500+

Product launches to market

$120M+

Raised for clients

10+

Years in London and New York

Kickstarter Marketing

The Kickstarter agency behind 300+ funded campaigns and $120M+ raised.

Blazon is a full-service Kickstarter marketing agency. We plan, produce and run crowdfunding campaigns end-to-end: pre-launch list building, creative direction, paid media, PR, live-campaign management and post-funding fulfilment.

We’ve worked on some of the largest consumer-product Kickstarter campaigns of the last decade, including Filippo Loreti (top-10 Kickstarter projects ever), Stage 11, Kuura and LastTissue. If your product can fund, we know how.

What We Do

Full-service launch capability

Go-to-Market (GTM) Strategy

Full go-to-market strategy for startups and established brands. Market research, competitive analysis, positioning and channel planning.

Digital Advertising

Paid media that turns budgets into revenue across Meta, Google, TikTok and beyond

Growth Marketing

Acquisition, conversion, retention, engineered to compound

Premium PR

Earned media in Forbes, TechCrunch and the publications your customers read

Crowdfunding

$120M+ raised across Kickstarter, Indiegogo, equity and venture campaigns

Shopify & E-Commerce

Shopify stores built to convert, from first visit to repeat order

Industries We Serve

Deep expertise across high-growth sectors. We launch products where innovation meets market demand.

Consumer Tech

AI & Robotics

E-Commerce & DTC

Gaming & Entertainment

Biotech & Health

Fashion & Lifestyle

Consumer Products

Startups & Scale-ups

Work

Launches that drove revenue, raised capital, and made headlines.

View all work

Trusted by the world's biggest brands

Filippo Loreti

$5.1M raised in 30 days. One of Kickstarter's top-10 ever.

Filippo Loreti returned to Kickstarter and ran one of the highest-raising campaigns in platform history. We built the pre-launch list, produced campaign creative and ran community activation from announcement through final day.

View case study

Kickstarter

Stage 11: reimagining music for the future

Music-tech crowdfunding

Kickstarter

Kuura: smart jewellery that funded in minutes

Consumer wearable

Kickstarter

LastTissue: $1M+ raised for a reusable tissue

Sustainable consumer goods

MOD S2

Consumer tech launched on Kickstarter

Nuud

Natural deodorant Kickstarter

Rens

Sustainable sneakers from Kickstarter

Our Approach

BuildLaunchGrow

How we take products from concept to market leadership.

Build

Market research, brand positioning, Shopify store build, campaign strategy, asset production, and audience validation before anything goes live.

Market ResearchBrand PositioningShopify BuildCampaign StrategyAsset Production

Launch

Coordinated go-to-market across paid media, PR, influencers, email, crowdfunding, and social to maximise day-one impact.

Paid AdvertisingPR & MediaInfluencer ActivationsCrowdfundingEmail LaunchSocial Campaigns

Grow

Post-launch scaling through DTC e-commerce, retention marketing, performance optimisation, and international expansion.

DTC ScalingRetention MarketingPerformance OptimisationInternational ExpansionRevenue Growth

Our Process

Four Phases From Concept to Global Scale

A battle-tested process refined across 500+ launches.

Discovery & Strategy

Market research, competitive analysis, and strategic positioning. We find the gap your product fills.

Market ResearchCompetitive AnalysisPositioning

Pre-Launch Build

Landing pages, email capture, press materials, and audience building. Everything primed for impact.

Landing PagesEmail CapturePress MaterialsAudience Building

Launch Execution

Coordinated go-live across paid media, PR, influencers, and owned channels. Maximum day-one impact.

Campaign LaunchPR BlitzPaid MediaInfluencer Activations

Scale & Optimise

DTC scaling, retail expansion, retention marketing, and performance optimisation for sustained growth.

DTC ScalingRetail ExpansionRetentionPerformance Optimisation

What our clients say

Kickstarter launches that funded.

“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”

Marcus Lado

Absolut/Pernod Ricard

“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”

Emmanuelle Musini

Stanley Black & Decker

“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”

Luca Placi

Tera Motors

Industry we serve

Deep expertise acrosshigh-growth sectors

Eight sectors where a launch makes or breaks the company. We work across all of them.

SaaS

FinTech

Ai + Robotics

Gaming

DTC & E-Commerce

Health + Wellness

Hardware

Consumer Tech

Founded in London, 2016

Michael Raven

Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.

Meet the team

Ready to launch?

Build your next launch.

Tell us what you're building. We'll tell you how we'd launch it.

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Insights

Insights from 500+ product launches

View all insights →

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Let’s Work

New project, new product, new market. Whatever you’re planning, we’d like to hear about it.

FAQ

Frequently Asked Questions

From $15,000. Full launches with paid media typically run $25,000 to $150,000+ depending on target raise and audience size. Blazon charges flat fees, not a percentage of your raise.

At least 8 to 12 weeks for most product categories. 16+ weeks for hardware with manufacturing complexity. The pre-launch list is what determines the first 24 hours, and the first 24 hours determines the whole campaign.

No agency can guarantee Kickstarter funding. Across 300+ Blazon Kickstarter campaigns our funding rate is approximately 85%, at a median 312% of goal. We say no to campaigns we don't think can fund.

Consumer tech, hardware, design, lifestyle, gaming and film. Kickstarter works best for products with a clear visual story and a defined target audience. Software, services and charity don't belong here.

Yes. Both platforms. We're an Official Kickstarter Expert and an Indiegogo partner. We'll recommend the right platform for your product based on category, geography and pricing.

Strategy, pre-launch list building (landing page, ads, community), video direction, campaign page copy and design, backer-acquisition ads, PR outreach, live-campaign war room, day-one push, cross-campaign collaboration and post-funding fulfilment planning.

Yes. Post-campaign DTC scale, e-commerce store builds on Shopify, Amazon listing setup, retail launches and paid-ads scaling. Most Blazon hardware clients stay on post-Kickstarter for DTC and retail growth. Talk to us about post-campaign scale.

We're the agency that has raised $120M+ across 300+ campaigns with an 85% funding rate. Flat-fee pricing, no percentage-of-raise cuts, senior strategists only, full-service from strategy through fulfilment.