Mod S2
Consumer ElectronicsLaunching the next generation of modular speakers
$1.2M
Raised
4,500+
Backers
35
Countries
200%
Funded
Modular speaker system crowdfunded on Kickstarter. Raised $1.2M from 4,500+ backers across 35 countries.
Challenge
- Saturated audio market with established incumbents
- Unknown brand with zero track record
- Needed to attract audiophiles and design enthusiasts to back a new concept
What We Did
- Kickstarter strategy, pre-launch list building, stretch goals, backer engagement
- Paid ads on Meta and Reddit targeting audio and design audiences
- PR to electronics and design publications (Wired, Dezeen, Yanko Design)
Results
$1.2M
Raised on Kickstarter - 200% of goal
4,500+
Backers across 35 countries
500+
Press hits including Wired, Dezeen, Yanko Design
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