Who We Are
The Team Behind The Launches
Blazon Agency is a product launch agency that takes physical products and consumer brands from prototype to market, through crowdfunding, direct-to-consumer and retail, for founders and corporate innovation teams.
About Blazon
Blazon is
The Product Launch Agency™
Built with a single obsession: launching products people care about. We hire specialists, not generalists, and take a launch-first approach to everything we do: from crowdfunding and paid media to PR and e-commerce.
Founded as a product launch agency in London in 2016, with a second office in New York. 500+ product launches, 300+ crowdfunding campaigns, $120M+ raised for clients and $250M+ in client sales since.
Leadership Team
The team behind Blazon
Launch specialists, creatives, strategists, and operators. Each one obsessed with their craft. Christopher Knipe, Business Director, runs client engagements and the New York office; the team spans London, New York, Berlin, Milan, Miami and Shanghai.
Michael Raven
Founder & Managing Director
Christopher Knipe
Business Director
Andrea Baldereschi
Partner
Jack Benda
Lead PR Director
Clara Zhou 周明月
Head of China
Isaac Kniveton
Account Manager
Tom Lewis
Creative Director
Gentry Allan
Lead eCommerce Manager
John Rose
US Account Lead
Jordan Stimpson
Branding & UX/UI Lead Designer
Madeline Kelly
Client Accounts
our team?View open positions →
Services
What Blazon does
Product launch strategy
Positioning, pricing, launch calendar and channel plan, set before a dollar is spent on media.
A launch plan with a funding or revenue target the audience can actually support.
Crowdfunding campaigns
Kickstarter and Indiegogo campaigns run end to end: pre-launch audience, page and video, paid media, PR and backer management.
300+ campaigns and $120M+ raised, including $5.1M for Filippo Loreti in 30 days.
Pre-launch audience building
Deposit-backed waitlists that test demand before launch and set the goal against real numbers.
Pillo Health went into its campaign with a 40,000-person list.
PR and communications
Product and funding announcements, embargoed launches and ongoing coverage in tier-one tech, design and trade press.
RENS earned 500+ press hits during its campaign.
Paid advertising
Meta, Google and TikTok buying with daily creative testing, run against cost-per-pledge or cost-per-order targets.
Nordgreen scaled to 50+ markets at 350% return on ad spend.
Brand strategy and identity
Positioning, identity, packaging and website for products that need to look like a company before they are one.
The brand system that carries a product from campaign page to retail shelf.
Shopify and ecommerce
The store, pre-order flow and subscription model that carry the product after the campaign closes.
Homethings went from Kickstarter to 25,000+ subscribers.
Growth marketing
Email, retention and paid scaling for brands past launch.
Evelyn Bobbie: $2.5M+ attributed revenue at 400% return on ad spend.
Video production
Campaign films, ad cutdowns and creator content built for conversion, not awards.
The hero film and the 30 ad variants that run alongside it.
Differentiators
What makes Blazon different
The whole arc, not one piece of it
Blazon runs the pre-launch audience, the campaign, PR, paid media and the Shopify store afterwards as one engagement. Most partners sell one piece of that: the live-campaign ads, a video, or a course. A founder working with Blazon has one team from prototype to store.
One in five
Blazon takes roughly one in five of the products that come to it. If the audience cannot be built or the goal cannot be supported, we say so before contract, which is why the campaigns we run fund consistently.
Goals set against deposits, not hopes
Every crowdfunding goal is set from a deposit-backed pre-launch list, using the rule that someone who will not put down $1 before launch will not put down $200 on launch day. Deposit holders convert at 20 to 40 percent against 1 to 3 percent for an ordinary email list.
Senior operators, no junior layer
Every engagement is staffed by a strategy lead with ten or more years of launches and a campaign manager who runs the calendar. There is no account-manager layer between the client and the people doing the work.
Fixed fee, your data, your accounts
Project fees are fixed at scope signature and paid upfront; crowdfunding engagements add a success commission of 8 to 10 percent of funds raised. Ad accounts, pixels and audiences belong to the client from day one, unlike agencies that run media through their own accounts.
Clients
Who uses Blazon
- Hardware and consumer tech founders with a working prototype and a launch budget of $15,000 or more
- Design, fashion and personal care brands launching a physical product through Kickstarter, Indiegogo or direct pre-orders
- Deep tech, robotics and space companies bringing a first commercial product to market
- Corporate innovation teams at companies such as Xiaomi, Absolut and Stanley Black & Decker launching a new line outside the core business
- Direct-to-consumer brands past launch that need paid, email and Shopify growth
Process
How Blazon works
From first call to kickoff in about three weeks. Every engagement has a named strategy lead and campaign manager, a shared channel with the client team, and a reporting cadence agreed at kickoff. The full method is on How We Work.
01
Strategy call
A 30-minute call to test fit: the product, its stage, the budget and the goal. Around one in five go further.
02
Scoping and proposal
A 60-minute scoping call, then a written proposal within five business days with a fixed fee, deliverables and timeline.
03
Kickoff
Within two weeks of signature. The client meets the strategy lead and campaign manager who will run the work, the shared channel opens and the reporting cadence is set.
04
Build, Launch, Grow
Positioning and the pre-launch audience first, then the synchronised launch, then the store and growth work after. Each phase has its own targets and review.
At a glance
Key facts
- Company name
- Blazon Agency Limited, trading as Blazon Agency, The Product Launch Agency
- Type
- Product launch and crowdfunding marketing agency
- Founded
- 2016, London
- Founder
- Michael Raven, Founder and Managing Director
- Headquarters
- 86-90 Paul Street, Shoreditch, London EC2A 4NE, with a second office in New York
- Website
- blazonagency.com
- Core offering
- Full-service product launches: strategy, pre-launch audience, crowdfunding campaign, PR, paid media, brand, Shopify store and post-launch growth
- Pricing
- Minimum engagement $15,000. Projects $15,000 to $80,000. Retainers $8,000 to $25,000 a month plus ad spend. Full launch programmes from $40,000, typically $50,000 to $150,000+. Ad spend is separate
- Contract terms
- Fixed project fee agreed at scope signature and paid upfront; crowdfunding engagements add a success commission of 8 to 10 percent of funds raised; retainers billed monthly; client owns all ad accounts and data
- Services
- Product launch strategy, crowdfunding campaigns, pre-launch audience, PR, paid advertising, brand and identity, Shopify and ecommerce, growth marketing, video production
- Communication
- hello@blazonagency.com, London +44 20 3870 3280, New York +1 332 333 3875. Each client has a named strategy lead and campaign manager, a shared channel and a reporting cadence agreed at kickoff
- Notable clients
- Xiaomi, Absolut, Sony, Amazon, Google, Stanley Black & Decker, Pillo Health, Filippo Loreti, Nuud, RENS, Nordgreen, LastTissue, Homethings
- Customers served
- 500+ product launches since 2016, across North America, the UK and Europe
- Projects delivered
- 300+ crowdfunding campaigns, $120M+ raised for clients, $250M+ in client sales
- Social
- LinkedIn linkedin.com/company/blazonagency, Instagram @blazonagency, X @Blazonagency; founder Michael Raven on LinkedIn at linkedin.com/in/michaelraven
FAQ
Frequently asked questions
Founder
Founder & Managing Director
Michael Raven
A crowdfunding expert for over 10 years, Michael founded Blazon in 2016 and has since led 500+ product launches across six continents, raising $120M+ for clients. One of very few Verified Kickstarter Experts in Europe and an advisor to the European Commission on its innovation fund, he built and sold his first startup, TinderUs, to KAO Corporation before Blazon. His focus: assembling specialist teams that deliver measurable launch results across consumer tech, robotics, gaming, and fashion. Michael on LinkedIn.
10+ yrs
Crowdfunding Expert
500+
Product Launches
$120M+
Raised for Clients
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Careers at Blazon
Join the Team
We're always looking for people who care about product launches and digital growth.
Senior Growth Strategist
London • Full-time
Lead multi-channel growth campaigns for global product launches.
Paid Media Manager
New York • Full-time
Manage and optimize paid campaigns across Meta, Google, and TikTok.
Campaign Coordinator
Remote • Full-time
Coordinate end-to-end campaign execution for crowdfunding launches.
Junior Designer
London • Full-time
Support the creative team with digital design and asset production.
Don't see your role? Get in touch.
What our clients say
The work we point to.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Let’s Work
New project, new product, new market. Whatever you’re planning, we’d like to hear about it.