Services / Video Production
Video That Sells The Product.
Campaign films, product demos, ad creative. Every format from 15-second vertical to 2-minute Kickstarter hero. 300+ campaign videos produced and $120M+ funded behind the films we made.
Trusted by the world's best partners
300+
Campaign videos produced
$120M+
Funded behind films we made
500+
Ad creative assets tested
15+
Countries shot in
Video Production
How we produce video that converts.
Video is the highest-impact asset in any launch and the most common place launches get held back. A weak campaign video kills a strong product. A strong film carries a launch through every channel: crowdfunding, paid, PR, retail and DTC.
Blazon treats video as part of the launch strategy, not a production task. Every shoot is briefed with the channel deliverables in mind. The Kickstarter hero film gets shot to work as 60-second, 30-second, 15-second, 6-second and vertical cuts, so paid and social have assets that match the campaign from day one.
What's Included
Full-service launch capability
01
Kickstarter Campaign Films
90-second to 3-minute hero films built for crowdfunding conversion.
02
Product Demos
Feature-specific product films for DTC, retail and channel partners.
03
Ad Creative
Meta, TikTok and YouTube multi-format creative testing at scale. 15-second vertical to 60-second horizontal.
04
Founder Interviews
Credibility films, investor-facing content, PR-ready founder films.
05
Event Films
CES, MWC, conference recap, keynote coverage.
06
Explainer Animations
Motion design for complex products, future tech and SaaS.
07
3D Product Renders
Where physical production is impractical, photoreal 3D product films.
08
UGC & Lifestyle Content
Creator-led content, lifestyle shoots, influencer content production.
09
Multi-Format Delivery
Every shoot produces 10 to 30 cut-downs for full channel deployment.
Formats We Shoot
Every cut needed to deploy a launch across crowdfunding, paid, PR and retail.
Kickstarter Hero
Product Demo
Ad Creative
Founder Interview
Event & Recap
Explainer Animation
3D Render
UGC & Lifestyle
Work
Video work that delivered.
View all workFeatured in
How We Work
ProblemSolutionOutcome
Why most launches ship weak video and how we make film that carries the story.
01
A weak video kills the best product
The campaign video is the single biggest determinant of Kickstarter conversion rate. The ad creative is the single biggest determinant of paid media ROAS. Most launches ship weak video because production happens too late and the brief is too vague: generic B-roll, over-explained features, no hook in the first 3 seconds.
02
We make video that carries the story
The brief starts with the audience, the channel, the outcome. The film is engineered to do a specific job: convert Kickstarter backers, drive paid acquisition, earn press placement, close retail. Every shoot delivers the hero cut plus paid, vertical, square and B-roll from day one.
03
Videos that fund campaigns and travel
The videos Blazon has produced have funded $120M+ in crowdfunding campaigns, driven thousands of hours of paid media testing and travelled through tier-one press into Forbes, Wired, Fast Company and Engadget. The film is rarely the whole launch, but it is almost always the asset that makes the launch possible.
Our Process
Four phases from brief to delivery
A production process refined across 300+ campaign videos.
01
Brief
Audience, channel, outcome, shotlist. One week to lock the creative direction before a penny is spent on production.
02
Pre-Production
Storyboard, location, cast, crew, props, script. 2 to 4 weeks of planning that separates good films from average ones.
03
Production
1 to 5 shoot days. On-set director, DP, AD and brand. Every frame captured with the deliverable cut-down in mind.
04
Post-Production
2 to 4 weeks of edit, colour, sound, VFX and cut-downs. Hero film plus 10 to 30 deliverables for every paid and social channel.
What our clients say
Video work that moved conversion.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Founded in London, 2016
Michael Raven
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the teamNeed a launch film that delivers?
Scoping a shoot? Let's talk.
Tell us what you're launching. We'll tell you how we'd shoot it. From $15,000. Full launches typically $25,000 to $150,000.
Book a Strategy CallInsights
Video, crowdfunding video, creative and ad creative insights
Need a launch film?
New campaign video, product demo, ad creative slate. Whatever you're shooting, we'd like to hear about it.
Let’s Work
New project, new product, new market. Whatever you’re planning, we’d like to hear about it.
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