Services / Video Production
Video That Sells The Product.
Campaign films, product demos, ad creative. Every format from 15-second vertical to 2-minute Kickstarter hero. 300+ campaign videos produced and $120M+ funded behind the films we made.
Trusted by the world's best partners
Video Production
How we produce video that converts.
Video is the highest-impact asset in any launch and the most common place launches get held back. A weak campaign video kills a strong product. A strong film carries a launch through every channel: crowdfunding, paid, PR, retail and DTC.
Blazon treats video as part of the launch strategy, not a production task. Every shoot is briefed with the channel deliverables in mind. The Kickstarter hero film gets shot to work as 60-second, 30-second, 15-second, 6-second and vertical cuts, so paid and social have assets that match the campaign from day one.
What's Included
Full-stack launch capability
Kickstarter Campaign Films
90-second to 3-minute hero films built for crowdfunding conversion.
Product Demos
Feature-specific product films for DTC, retail and channel partners.
Ad Creative
Meta, TikTok and YouTube multi-format creative testing at scale. 15-second vertical to 60-second horizontal.
Founder Interviews
Credibility films, investor-facing content, PR-ready founder films.
Event Films
CES, MWC, conference recap, keynote coverage.
Explainer Animations
Motion design for complex products, future tech and SaaS.
3D Product Renders
Where physical production is impractical, photoreal 3D product films.
UGC & Lifestyle Content
Creator-led content, lifestyle shoots, influencer content production.
Multi-Format Delivery
Every shoot produces 10 to 30 cut-downs for full channel deployment.
Formats We Shoot
Every cut needed to deploy a launch across crowdfunding, paid, PR and retail.
Work
Video work that delivered.
Featured in
The campaign film behind a $5.1M Kickstarter.
We produced the Kickstarter hero film and ad creative for Filippo Loreti's launch. The campaign raised $5.1M in 30 days, becoming one of the most-funded watch launches in Kickstarter history.
View case study
How We Work
Problem Solution Outcome
Why most launches ship weak video and how we make film that carries the story.
A weak video kills the best product
The campaign video is the single biggest determinant of Kickstarter conversion rate. The ad creative is the single biggest determinant of paid media ROAS. Most launches ship weak video because production happens too late and the brief is too vague: generic B-roll, over-explained features, no hook in the first 3 seconds.
We make video that carries the story
The brief starts with the audience, the channel, the outcome. The film is engineered to do a specific job: convert Kickstarter backers, drive paid acquisition, earn press placement, close retail. Every shoot delivers the hero cut plus paid, vertical, square and B-roll from day one.
Videos that fund campaigns and travel
The videos Blazon has produced have funded $120M+ in crowdfunding campaigns, driven thousands of hours of paid media testing and travelled through tier-one press into Forbes, Wired, Fast Company and Engadget. The film is rarely the whole launch, but it is almost always the asset that makes the launch possible.
Our Process
Four phases from brief to delivery
A production process refined across 300+ campaign videos.
Brief
Audience, channel, outcome, shotlist. One week to lock the creative direction before a penny is spent on production.
Pre-Production
Storyboard, location, cast, crew, props, script. 2 to 4 weeks of planning that separates good films from average ones.
Production
1 to 5 shoot days. On-set director, DP, AD and brand. Every frame captured with the deliverable cut-down in mind.
Post-Production
2 to 4 weeks of edit, colour, sound, VFX and cut-downs. Hero film plus 10 to 30 deliverables for every paid and social channel.
What our clients say
Video work that moved conversion.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Founded in London, 2014
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the team →Need a launch film that delivers?
Scoping a shoot? Let's talk.
Tell us what you're launching. We'll tell you how we'd shoot it. From $15,000. Full launches typically $25,000 to $150,000.
Book a Strategy CallGet in Touch
Need a launch film?
New campaign video, product demo, ad creative slate. Whatever you're shooting, we'd like to hear about it.
FAQ
Frequently Asked Questions
How much does a campaign video cost?
Kickstarter hero films run $15,000 to $60,000+ depending on shoot complexity, location, cast and VFX scope. Simple product demos are $5,000 to $20,000. Ad creative packages are $8,000 to $30,000 for a multi-format creative test kit.
How long does production take?
Typical timeline is 6 to 10 weeks from brief to final delivery. Expedited production is possible at higher cost. Enough time for proper pre-production is what separates good films from average ones.
Do you shoot in-house or with partners?
Both. In-house production team for ad creative, product demos and straightforward shoots. Partner directors and crews for complex campaign films or location shoots. All production coordinated through Blazon with a single point of contact.
Animation versus live action?
Live action for most hardware and consumer tech. Animation for future tech, SaaS and products that are hard to show physically. Often a mix: live action hero film with animated feature explainers cut in.
What formats do you deliver?
Every shoot produces a full deliverable set. Kickstarter hero (60-120s), paid cuts (6s, 15s, 30s), vertical (9:16 for TikTok, Reels, Shorts), horizontal (16:9 for YouTube and connected TV), square (1:1 for Instagram feed). Plus B-roll packages, stills and raw footage.
Where do you shoot?
Studios in London and New York as default. Location shoots anywhere. International shoots planned with local production partners. Permits, travel and logistics all coordinated by Blazon.
What's the engagement model?
Fixed project fee per film. Multi-video packages priced with volume discount. Retainer models available for ongoing ad creative testing at scale. From $15,000. Full launches typically $25,000 to $150,000. Talk to us about your shoot.