Luxury timepieces at accessible prices, direct to consumer

Italian luxury watches at accessible prices, launched via Kickstarter. Blazon's PR campaign generated tier-one press coverage that helped Filippo Loreti raise €3.5M+ and land in the top 1% of all Kickstarter campaigns.

Challenge

• Unknown brand in a market driven by heritage and prestige - zero existing trust
• Had to make crowdfunding feel premium, not cheap
• Needed day-one momentum to trigger Kickstarter's algorithm and press cycle

What We Did

• Tier-one press outreach - secured coverage in Forbes, Bloomberg, TechCrunch and lifestyle media
• Crafted the brand narrative: insider access to Italian craftsmanship at a fraction of luxury prices
• Strategic PR timing aligned with campaign milestones to sustain press momentum

Results