Filippo Loreti
CrowdfundingLuxury timepieces at accessible prices, direct to consumer
$4M+
Total Raised
30K+
Backers
Top 1%
Kickstarter Campaigns
Italian luxury watches at accessible prices, launched via Kickstarter. Blazon's PR campaign generated tier-one press coverage that helped Filippo Loreti raise $4M+ and land in the top 1% of all Kickstarter campaigns.
Challenge
- Unknown brand in a market driven by heritage and prestige: zero existing trust
- Had to make crowdfunding feel premium, not cheap
- Needed day-one momentum to trigger Kickstarter's algorithm and press cycle
What We Did
- Tier-one press outreach: secured coverage in Forbes, Bloomberg, TechCrunch and lifestyle media
- Crafted the brand narrative: insider access to Italian craftsmanship at a fraction of luxury prices
- Strategic PR timing aligned with campaign milestones to sustain press momentum
Results
$4M+
Total raised across Kickstarter campaigns
30K+
Individual backers
Top 1%
Of all Kickstarter campaigns ever launched
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