PR & Media Relations
We Turn Stories Into Headlines
Product announcements, funding announcements and ongoing communications for physical products, consumer technology and emerging technology. Coverage in the tier-one press that buyers, investors and partners read. London & New York.
Trusted by the world's best partners
$250M+
In sales generated for clients
500+
Product launches to market
$120M+
Raised for clients
10+
Years in London and New York
About Blazon
The earned media team behind headlines in Forbes, TechCrunch and beyond.
Blazon’s PR practice combines deep journalist relationships, narrative strategy and launch-day precision into a single media partner. We’ve secured coverage across tier-one outlets for 500+ product launches spanning consumer tech, biotech, fashion and beyond. We don’t stop at the first headline.
What We Do
Full-spectrum PR capability
01
Product Announcements
Launch-day press: embargo coordination, press kit assembly and multi-outlet timing that puts a new product in front of every outlet at once
02
Funding Announcements
Seed, Series A and Series B announcements timed with the launch: the narrative, the exclusive, the embargo and the four weeks of amplification after
03
Ongoing Communications
A monthly media relations retainer built on a decade of journalist relationships in Forbes, TechCrunch, Wired and the outlets your buyers trust
04
Thought Leadership
We position your founders as go-to voices in the industry through byline placements, expert commentary and speaking strategy
05
Influencer Outreach
Strategic partnerships with creators and opinion leaders who amplify your story to the audiences that matter most
06
Crisis Communications
Rapid-response planning and proactive reputation management that keeps the narrative firmly in your control
Industries We Serve
Deep expertise across high-growth sectors. We launch products where innovation meets market demand.
Consumer Tech
AI & Robotics
E-Commerce & DTC
Gaming & Entertainment
Biotech & Health
Fashion & Lifestyle
Consumer Products
Startups & Scale-ups
Work
PR campaigns that earned coverage, built authority and made headlines.
View all workTrusted by the world's biggest brands
Product announcement PR
TERA: launch PR for the MiracleONE urban electric vehicle
Blazon's contribution: a media-first launch strategy for TERA's MiracleONE electric vehicle, securing coverage across tech, mobility and lifestyle publications that drove crowdfunding success and mainstream awareness.
Our Approach
Build Launch Grow
How we take brands from unknown to unmissable in earned media.
01
Build
Narrative development, press kit creation, media list building, journalist relationship mapping, and story angle identification.
02
Launch
Coordinated press outreach, embargo management, exclusive placements, influencer seeding, and launch-day media blitz across tier-one outlets.
03
Grow
Ongoing thought leadership, feature pitching, award submissions, crisis preparedness, and sustained media presence that compounds authority.
What our clients say
Press coverage we actually got.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Founded in London, 2016
Michael Raven
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the teamReady to make headlines?
Your storydeservesto be told.
Tell us what you are announcing.
We'll show you what earned media can do.
Insights
Insights from 500+ product launches
Let’s Work
New project, new product, new market. Whatever you’re planning, we’d like to hear about it.