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TERA Technologies

Electric Vehicles

Making a distinctive EV story clear to specialist media

TERA MiracleONE electric vehicle

$800K+

Campaign revenue

5K+

Early adopters

150%

Target exceeded

MiracleONE is TERA's compact electric vehicle with detachable batteries you charge from a normal outlet. Blazon built the press story that made a new idea easy to cover.

A technical idea needed a clear public story

A car with batteries you can take indoors and charge is a new idea, and a new idea needs one clean explanation. The press story led with what it means for the driver, then let the engineering follow.

Coverage that explained the product

The story found its way to technology and automotive press, including a feature in Fast Company that put the product, and its idea, in front of a wide audience.

What We Did

  • Press strategy and materials
  • Media relations
  • Product storytelling
TERA MiracleONE side profileTERA MiracleONE interiorTERA MiracleONE rear three-quarter viewTERA MiracleONE front view
“Blazon Agency were fantastic to work with, and gained us huge brand exposure and press coverage for our launch.”
Luca Placi, Co-founder, TERA Technologies

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