Launching the MiracleONE: the urban electric vehicle redefining city mobility

TERA's MiracleONE is a compact electric vehicle designed for urban mobility. Blazon's launch strategy through Indiegogo generated $800K+ in revenue and exceeded funding targets by 150%.

Challenge

• Launching a new EV brand into a crowded and sceptical market
• Communicating the MiracleONE's unique urban-first positioning against established players
• Building trust and pre-orders via crowdfunding from a standing start

What We Did

• Positioned the MiracleONE as the city EV - compact, practical, and built for everyday urban commuting
• Launched on Indiegogo with a multi-phase campaign targeting EV early adopters and urban commuters
• Multi-platform paid media campaigns driving traffic to the Indiegogo campaign page
• PR outreach to automotive and technology press for launch coverage

Results

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