Elevating emerging fashion talent across 56 nations
56Countries
200+Designers
3Seasons
15M+Reach
Non-profit fashion council representing 56 Commonwealth nations. We built their digital presence, secured top-tier press, and drove 200+ designer applications per season.
Challenge
New organisation with no existing digital footprint or press credibility
Needed to reach emerging designers across 56 countries simultaneously
Competing for attention against established fashion institutions
What We Did
PR outreach to Vogue, Elle, and Harper's Bazaar for showcase coverage
Paid campaigns across social and search to drive designer applications
Brand positioning and content strategy across Instagram and LinkedIn