Commonwealth Fashion Council
Fashion & CultureElevating emerging fashion talent across 56 nations

56
Countries
200+
Designers
3
Seasons
15M+
Reach
Non-profit fashion council representing 56 Commonwealth nations. We built their digital presence, secured top-tier press, and drove 200+ designer applications per season.
Challenge
- New organisation with no existing digital footprint or press credibility
- Needed to reach emerging designers across 56 countries simultaneously
- Competing for attention against established fashion institutions
What We Did
- PR outreach to Vogue, Elle, and Harper's Bazaar for showcase coverage
- Paid campaigns across social and search to drive designer applications
- Brand positioning and content strategy across Instagram and LinkedIn
Results
15M+
Impressions across paid and organic channels
200+
Designer applications per season
Vogue, Elle, Harper's Bazaar
Coverage in top fashion press
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