Custom-fit earphones backed by Xiaomi's ecosystem

Xiaomi-backed custom-fit earphones launched on Kickstarter. Blazon drove $1.2M in revenue and 8K+ backers, hitting 200% of funding goal.

Challenge

• Crowded audio market dominated by established brands
• Complex custom-fit tech that needed simple, compelling consumer messaging
• Had to leverage Xiaomi association without being overshadowed by it

What We Did

• Translated custom-fit tech into a clear benefit: earphones literally made for your ears
• Multi-platform paid media targeting audiophiles, tech enthusiasts, and Xiaomi ecosystem fans
• Press and influencer outreach across consumer tech, audio, and lifestyle publications

Results