Product Hunt Launch Agency Top-5 Product of the Day, Average

We plan, run and support Product Hunt launches end-to-end — hunter sourcing, asset production, community activation and paid amplification. 80+ Product Hunt launches, averaging top-5 Product of the Day.

Trusted by the world's best partners

Google Partner
Shopify Partners
Meta Business Partner
Instagram Partner
Kickstarter Partners
Klaviyo Partner
$250M+ In sales generated for clients
500+ Product launches to market
$120M+ Raised for clients
10+ Years in London and New York

Product Hunt Launches

Product Hunt launches that rank, then ride the wave into real growth.

Blazon runs Product Hunt launches for SaaS, consumer apps, AI tools and hardware. Hunter coordination, asset production, pre-launch waitlist, launch-day war room and paid amplification — all in one team.

We treat Product Hunt as a channel inside a bigger launch, not a one-day stunt. That's why our launches compound into press, paid growth and community instead of flatlining the day after.

What We Do

Full-stack launch capability

01

Go-to-Market (GTM) Strategy

Full go-to-market strategy for startups and established brands. Market research, competitive analysis, positioning and channel planning.

02

Digital Advertising

Paid media that turns budgets into revenue across Meta, Google, TikTok and beyond

03

Growth Marketing

Acquisition, conversion, retention, engineered to compound

04

Premium PR

Earned media in Forbes, TechCrunch and the publications your customers read

05

Crowdfunding

$120M+ raised across Kickstarter, Indiegogo, equity and venture campaigns

06

Shopify & E-Commerce

Shopify stores built to convert, from first visit to repeat order

Industries We Serve

Deep expertise across high-growth sectors. We launch products where innovation meets market demand.

Consumer Tech AI & Robotics E-Commerce & DTC Gaming & Entertainment Consumer Tech AI & Robotics E-Commerce & DTC Gaming & Entertainment
Biotech & Health Fashion & Lifestyle Consumer Products Startups & Scale-ups Biotech & Health Fashion & Lifestyle Consumer Products Startups & Scale-ups

Our Approach

Build Launch Grow

How we take products from concept to market leadership.

01

Build

Market research, brand positioning, Shopify store build, campaign strategy, asset production, and audience validation before anything goes live.

Market Research Brand Positioning Shopify Build Campaign Strategy Asset Production
02

Launch

Coordinated go-to-market across paid media, PR, influencers, email, crowdfunding, and social to maximise day-one impact.

Paid Advertising PR & Media Influencer Activations Crowdfunding Email Launch Social Campaigns
03

Grow

Post-launch scaling through DTC e-commerce, retention marketing, performance optimisation, and international expansion.

DTC Scaling Retention Marketing Performance Optimisation International Expansion Revenue Growth

Our Process

Four Phases From Concept to Global Scale

A battle-tested process refined across 500+ launches.

01

Discovery & Strategy

Market research, competitive analysis, and strategic positioning. We find the gap your product fills.

Market Research Competitive Analysis Positioning
02

Pre-Launch Build

Landing pages, email capture, press materials, and audience building. Everything primed for impact.

Landing Pages Email Capture Press Materials Audience Building
03

Launch Execution

Coordinated go-live across paid media, PR, influencers, and owned channels. Maximum day-one impact.

Campaign Launch PR Blitz Paid Media Influencer Activations
04

Scale & Optimise

DTC scaling, retail expansion, retention marketing, and performance optimisation for sustained growth.

DTC Scaling Retail Expansion Retention Performance Optimisation

What our clients say

Launches that ranked.

“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado

Marcus Lado

Absolut/Pernod Ricard

“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini

Emmanuelle Musini

Stanley Black & Decker

“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi

Luca Placi

Tera Motors

Michael Raven, Founder

Founded in London, 2014

Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.

Meet the team →

Ready to launch?

Build your next launch.

Tell us what you're building. We'll tell you how we'd launch it.

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Insights Insights from 500+ product launches
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New project, new product, new market. Whatever you're planning, we'd like to hear about it.

FAQ

Frequently Asked Questions

Can you get us #1 Product of the Day on Product Hunt?

We aim for it, but no agency can guarantee it. Our last 12 Product Hunt launches averaged top-5 Product of the Day. Ranking depends on product fit, asset quality, hunter selection and launch-day community activation.

Do you provide the hunter?

Yes. We coordinate with a vetted hunter network to match the right hunter to your product, or work alongside a hunter you already have a relationship with.

What's included in a Product Hunt launch package?

Strategy and positioning, pre-launch waitlist and community warm-up, full asset production (gallery, GIF, intro video), hunter coordination, launch-day war room, community activation, paid amplification and post-launch press outreach.

How long before launch should we start planning?

4 to 6 weeks minimum. The best Product Hunt launches come from 8 to 12 weeks of waitlist building, creator outreach and asset production.

What types of products work on Product Hunt?

SaaS, developer tools, AI products, consumer apps, hardware, Chrome extensions, design tools, productivity apps and open source. Product Hunt rewards products that solve a sharp problem for a defined audience.

Can you help us with more than just launch day?

Yes. Pre-launch audience building, launch-day execution, and post-launch amplification into press, newsletters and paid media. Most Blazon clients layer Product Hunt into a wider go-to-market campaign.

How much does a Product Hunt launch cost?

Product Hunt launches start from $15,000. Full-service campaigns with pre-launch waitlist, assets, paid amplification and post-launch PR typically run $25,000 to $75,000+.

What makes Blazon different from other Product Hunt agencies?

We're a full-stack launch agency — Product Hunt is one channel in a broader launch. That means your PH launch is coordinated with press, paid media, email, and community instead of being a one-day stunt. Talk to us about your launch.