Strategic Clarity for Ambitious Brands
We Define Your Market Position
Go-to-market strategy, brand positioning, and competitive analysis that turns ambition into market leadership. We build the strategic foundations behind 500+ successful product launches.
Trusted by the world's best partners
$250M+
In sales generated for clients
500+
Product launches to market
$120M+
Raised for clients
10+
Years in London and New York
About Blazon Strategy
The strategic engine behind 500+ product launches and $120M+ raised.
Every successful launch starts with a strategic foundation. Blazon combines deep market research, brand positioning expertise, and go-to-market planning into a single strategic partner. We decode competitive landscapes, define audience segments, and build the frameworks that give brands an unfair advantage before they ever reach market.
Strategy without execution is a deck. We deliver both.
What We Do
Strategic services that create competitive advantage
01
Market Research & Analysis
Competitive landscape report and market sizing
02
Brand Positioning
Messaging frameworks and value propositions
03
Go-to-Market Strategy
Channel plan, launch timeline, and audience targeting
04
Creative Direction
Brand guidelines and campaign creative brief
05
Measurement
Attribution model and performance dashboards
06
Growth Planning
12-month growth roadmap with KPIs and channel mix
Industries We Serve
Deep expertise across high-growth sectors. We launch products where innovation meets market demand.
Consumer Tech
AI & Robotics
E-Commerce & DTC
Gaming & Entertainment
Biotech & Health
Fashion & Lifestyle
Consumer Products
Startups & Scale-ups
Work
Strategies that shaped outcomes and defined markets.
View all workTrusted by the world's biggest brands
Filippo Loreti
Market positioning that powered a record-breaking $5.1M launch
We built the go-to-market strategy, brand positioning, and competitive framework that helped Filippo Loreti raise $5.1M on Kickstarter in 30 days, making it one of the most funded watch campaigns in crowdfunding history.
Our Approach
BuildLaunchGrow
How we take brands from unclear positioning to market dominance.
01
Build
Market research, competitive landscape analysis, customer interviews, positioning frameworks, and brand strategy that creates your unfair advantage.
02
Launch
Go-to-market plan execution with channel strategy, messaging frameworks, launch sequencing, and campaign architecture.
03
Grow
Performance analysis, strategy iteration, market expansion planning, and growth roadmaps that scale what's working.
What our clients say
Strategy that turned into launches.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Founded in London, 2016
Michael Raven
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the teamReady to define your strategy?
Let's build your unfair advantage.
Tell us what you're building. We'll tell you how we'd position and launch it.
Start a ConversationInsights
Insights from 500+ product launches
Let’s Work
New project, new product, new market. Whatever you’re planning, we’d like to hear about it.