Industries / Robotics

Robots Shipped as Products. Not Tech Demos.

Consumer robots, industrial robotics, service robotics. We launch robots as products that buyers can use, with crowdfunding, DTC, B2B enterprise sales and tier-one tech press across 500+ launches.300+ crowdfunding campaigns · Tier-one tech press · Horizon Europe advisor

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See Robotics Work

Trusted by the world's best partners

$250M+

In sales generated for clients

500+

Product launches to market

$120M+

Raised for clients

300+

Crowdfunding campaigns run

The Method

Robotics is where the tech is often further along than the product.

Too many robotics launches pitch the breakthrough, the sensors, the SLAM algorithm, the learning model. Buyers want to know what the robot does, why it matters and whether it will actually work in their kitchen, warehouse or hospital. When the launch emphasises technology instead of use case, press coverage reads like engineering journalism. The robot wins awards and doesn’t win customers.

For consumer robotics we run the full Blazon hardware playbook: crowdfunding or pre-order, Shopify DTC, PR, paid media, retail. For industrial and service robotics we run B2B launches with tier-one tech press, enterprise sales enablement, investor comms, and conference presence at Automatica, CES Robotics and ICRA.

What We Do

Full-service robotics launch capability

Strategy & Positioning

Market research, buyer articulation, competitor mapping for consumer versus industrial robotics.

Crowdfunding (Consumer)

Kickstarter and Indiegogo campaigns for consumer robotics. Full-service pre-launch through DTC scale.

B2B Enterprise Launch

Content, PR, sales enablement and conference support for industrial and service robotics.

Pre-Launch Funnel

Waitlist funnels, pre-order engines, VIP tiers for consumer robotics launches.

Paid Media

Meta, Google, YouTube, LinkedIn (B2B). Creative that explains what the robot actually does.

Tier-One Tech Press

TechCrunch, Wired, MIT Technology Review, IEEE Spectrum, The Robot Report, specialist press.

Video Production

Robot demos, product films, explainer content and ad creative shot in real-world context.

Shopify DTC

Post-crowdfunding DTC stores for consumer robotics, built to convert and scale.

Retail & Distributor Support

Retail pitch decks, Amazon listing optimisation, distributor outreach for hardware at volume.

Robotics Categories

From consumer companion bots to industrial automation. Launches built around the buyer, not just the breakthrough.

Consumer Robots

Service Robotics

Industrial Automation

Companion Robots

Healthcare Robotics

Warehouse Robotics

Consumer Drones

Domestic Robots

Work

Robotics launches that delivered.

View all work

Pillo Health

A connected health robot, launched end-to-end then acquired.

Pillo Health is a connected medication-management robot for the home. We ran the launch end-to-end: crowdfunding, DTC, press, community. The company was subsequently acquired by Stanley Black & Decker. (Prior client note: we also launched Buddy, the companion robot.)

View case study

Our Approach

BuildLaunchScale

How we take a robot from prototype demo to shipped product.

Build

Positioning for consumer versus enterprise. Buyer framing. Competitive wedge. Demo video production. Pre-launch audience and campaign page build.

PositioningDemo VideoCampaign PagePre-Launch

Launch

Coordinated crowdfunding or enterprise launch. Tier-one press. Investor comms. Community activation. PR coverage that reads as product, not prototype.

CrowdfundingTier-One PressInvestor CommsCommunity

Scale

DTC, B2B sales, retail distribution, international. Second SKU planning. Post-launch paid media. Enterprise pilot conversion.

DTC ScaleB2B SalesRetailInternational

Our Process

Four Phases From Prototype to Shipped Product

A battle-tested process across consumer, industrial and service robotics.

Strategy

Positioning for consumer versus enterprise. Buyer framing. Competitive wedge. Channel sequencing.

Build

Campaign page or B2B launch site. Demo videos in realistic context. PR targets. Pre-launch audience.

Launch

Coordinated campaign or enterprise launch. Tier-one press. Investor comms. Community activation.

Scale

DTC, B2B sales, retail distribution, second SKU, international expansion.

What our clients say

Robotics launches that shipped as products.

“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”

Emmanuelle Musini

Stanley Black & Decker

“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”

Marcus Lado

Absolut/Pernod Ricard

“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”

Luca Placi

Tera Motors

Industry we serve

Deep expertise acrosshigh-growth sectors

Eight sectors where a launch makes or breaks the company. We work across all of them.

SaaS

FinTech

Ai + Robotics

Gaming

DTC & E-Commerce

Health + Wellness

Hardware

Consumer Tech

Founded in London, 2016

Michael Raven

Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.

Meet the team

Ready to launch?

Launching a robot? Let’s make it a product.

Tell us what you’re building. We’ll tell you how we’d launch it.

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Insights

Robotics launch insights from 500+ product launches

View all insights →

New robot, new market, new SKU. Whatever you’re launching, we’d like to hear about it.

Pricing: From $15,000. Full launches typically $25,000–$150,000.

Let’s Work

New project, new product, new market. Whatever you’re planning, we’d like to hear about it.

FAQ

Frequently Asked Questions

Both. Consumer robotics (vacuum bots, lawn bots, companion robots, consumer drones) use the Blazon hardware launch playbook with crowdfunding, pre-order and DTC channels. Industrial and service robotics use a B2B launch playbook with tier-one press, content marketing and enterprise sales enablement.

Yes for consumer robotics. Kickstarter and Indiegogo have funded successful consumer robotics launches (vacuum bots, drone cameras, companion robots). Not typically a fit for industrial robotics which sell B2B through longer cycles.

Partly. We advise on launch messaging that acknowledges regulatory context without overclaiming. For specific regulatory filing support, we partner with specialist consultants.

We handle IP as a communication asset (press around filings, technical moats) but we don't file patents or run IP strategy. We coordinate with the client's IP counsel.

From $15,000. Full launches typically $25,000–$150,000. Consumer robotics with crowdfunding fits the lower end; B2B industrial launches with extensive PR and content scope fit the upper end. Scoped upfront with a fixed project fee.

Dedicated capability. We produce robot demo films that show the robot in realistic context (not just in a studio), with specific use-case framing. Production timelines 4-8 weeks depending on shoot complexity.

Yes. Research commercialisation is a common path for robotics. We translate academic work into commercial positioning without losing technical credibility. Talk to us about your launch.