DTC Launch Agency For Brands Built on Shopify
Shopify, paid media, email, CRO. We launch and scale DTC brands that own their channels, customers, and data. $250M+ in client sales across 500+ launches.
Trusted by the world's best partners
DTC & Ecommerce
How we launch and scale DTC.
DTC in 2026 is not the same business it was in 2020. CPMs are higher. Attribution is messier. Privacy restrictions compound. Organic reach on Meta and TikTok has collapsed. The brands that still scale are the ones running a full funnel with retention loops.
Blazon builds DTC launches as systems. Shopify engineered for conversion. Paid media with creative testing at the core. Email automated from first touch through repeat purchase. CRO running continuously. Retention and loyalty compounding LTV.
Our Approach
DTC without a system is just advertising.
The Problem
Most DTC brands run Meta ads, hope for ROAS, panic when it drops, and rebuild from zero every time a channel shifts. No email flywheel. No retention programme. No CRO discipline. One platform change away from zero revenue.
Our Solution
We run Shopify, paid, email, and retention as one revenue engine. The channels are not separate campaigns. They are layers of the same machine: acquisition compounding into retention compounding into LTV.
The Outcome
DTC brands that break $1M in year one and $10M in year three. Rens, Nordgreen and Nuud among 500+ launches. The growth compounds because every channel amplifies every other channel.
What's Included
Full-stack launch capability
Shopify Development
Custom theme development, premium theme customisation, Shopify Plus migrations, checkout optimisation.
Paid Advertising
Meta, Google, TikTok, YouTube, programmatic. In-house creative testing.
Email & SMS Marketing
Klaviyo flows, broadcasts, SMS via Postscript. 25-40% of revenue at scale.
Creative Production
Ad creative, organic content, UGC, lifecycle visuals, brand photography.
Conversion Optimisation
Continuous CRO across Shopify, landing pages, checkout and email.
Retention & Loyalty
Win-back flows, replenishment, VIP programmes, loyalty schemes.
Subscription Programmes
Subscribe-and-save, Recharge integration, subscription funnels.
Analytics & Attribution
GA4, server-side tracking, multi-touch attribution, cohort analysis.
International Expansion
Multi-currency Shopify, localised paid, regional email lists.
Sub-Categories We Serve
DTC specialism across the brands that trade on Shopify.
Our Approach
Build Launch Grow
How we take DTC brands from day one to compounding growth.
Build
Shopify store engineered for conversion, email capture and flow foundations, paid media tracking set up clean, creative system produced.
Launch
Paid media live across Meta, Google and TikTok. Email flows active. CRO begins on day one. Customer feedback loop informs creative and merchandising.
Grow
Budget scaling, channel expansion, retention activation, subscription layer, loyalty programme, international expansion and new SKU launches.
Our Process
Four Phases From Day One to Compounding Growth
A DTC system refined across 500+ launches.
Foundation
Shopify build, email setup, paid tracking, creative system. 4-6 weeks.
Launch
Paid media live, email flows active, initial CRO, customer feedback loop. 30-60 days.
Scale
Budget scaling, channel expansion, retention activation, international. Months 3-12.
Compound
Full-funnel maturity, subscription layer, loyalty, new SKUs. Year 2+.
What our clients say
DTC brands we scaled from launch.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Founded in London, 2014
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching DTC brands that refuse to stay small.
Meet the team →Ready to launch?
Ready to build a DTC brand that scales?
From $15,000. Full launches typically $25,000–$150,000.
Start a ConversationGet in Touch
Start a conversation
Launching DTC or scaling an existing brand? Tell us what you're building. From $15,000. Full launches typically $25,000–$150,000.
FAQ
Frequently Asked Questions
Do you work with new DTC launches or scaling existing brands?
Both. New launches typically use the full Foundation to Scale engagement. Existing brands often engage on specific bottlenecks: paid scale, email optimisation, CRO or international expansion.
Shopify versus Shopify Plus?
Shopify Basic and Standard work for brands up to roughly $2M ARR. Shopify Plus is usually worth the migration at $2M+ ARR or when international scale, checkout customisation or multi-store needs arise.
How does paid media work for DTC?
Meta is the primary acquisition channel for most consumer DTC. Google Ads supports intent capture and brand defence. TikTok works for younger demos and content-led brands. We run creative testing in-house because creative fatigues faster than targeting.
What email platform do you use?
Klaviyo for 95% of engagements. Klaviyo integrates natively with Shopify, supports the flow structures that drive DTC revenue, and has the deliverability reputation that matters at scale.
What ROAS should we target?
Varies by stage and category. New launches: 1.5-2.5x ROAS as the acquisition loop warms. Scaled brands: 3-5x ROAS as retention compounds. Subscription-led categories run higher; high-AOV fashion and luxury run lower at steady state but with stronger LTV.
Do you handle international expansion?
Yes. Multi-currency Shopify, localised paid, translated email, regional influencer partnerships. Primary markets: US, UK, DACH, France, Netherlands, Nordics, Canada, Australia, Singapore.
What's the typical engagement length and cost?
From $15,000. Full launches typically $25,000 to $150,000. Ongoing retainers for paid media, email and growth run $8,000 to $25,000 per month. Ad spend is separate. Talk to us about your DTC brand.