What ROAS should we target?

Varies by stage and category. New launches: 1.5-2.5x ROAS as the acquisition loop warms. Scaled brands: 3-5x ROAS as retention compounds. Some categories run higher; high-AOV fashion and luxury run lower at steady state but with stronger LTV.

DTC Launch Agency For Brands Built on Shopify

Shopify, paid media, email, CRO. We launch and scale DTC brands that own their channels, customers, and data. $250M+ in client sales across 500+ launches.

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See Our DTC Work

Trusted by the world's best partners

$250M+

In client sales generated

500+

Brands launched

$120M+

Raised for clients

300+

Campaigns delivered

DTC & Ecommerce

How we launch and scale DTC.

DTC in 2026 is not the same business it was in 2020. CPMs are higher. Attribution is messier. Privacy restrictions compound. Organic reach on Meta and TikTok has collapsed. The brands that still scale are the ones running a full funnel with retention loops.

Blazon builds DTC launches as systems. Shopify engineered for conversion. Paid media with creative testing at the core. Email automated from first touch through repeat purchase. CRO running continuously. Retention and loyalty compounding LTV.

Our Approach

DTC without a system is just advertising.

The Problem

Most DTC brands run Meta ads, hope for ROAS, panic when it drops, and rebuild from zero every time a channel shifts. No email flywheel. No retention programme. No CRO discipline. One platform change away from zero revenue.

Our Solution

We run Shopify, paid, email, and retention as one revenue engine. The channels are not separate campaigns. They are layers of the same machine: acquisition compounding into retention compounding into LTV.

The Outcome

DTC brands that break $1M in year one and $10M in year three. Rens, Nordgreen and Nuud among 500+ launches. The growth compounds because every channel amplifies every other channel.

Ready to scale?

Ready to build a DTC engine that compounds?

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What's Included

Full-service launch capability

Shopify Development

Custom theme development, premium theme customisation, Shopify Plus migrations, checkout optimisation.

Paid Advertising

Meta, Google, TikTok, YouTube, programmatic. In-house creative testing.

Email & SMS Marketing

Klaviyo flows, broadcasts, SMS via Postscript. 25-40% of revenue at scale.

Creative Production

Ad creative, organic content, UGC, lifecycle visuals, brand photography.

Conversion Optimisation

Continuous CRO across Shopify, landing pages, checkout and email.

Retention & Loyalty

Win-back flows, replenishment, VIP programmes, loyalty schemes.

Subscription Programmes

Subscribe-and-save, Recharge integration, subscription funnels.

Analytics & Attribution

GA4, server-side tracking, multi-touch attribution, cohort analysis.

International Expansion

Multi-currency Shopify, localised paid, regional email lists.

Sub-Categories We Serve

DTC specialism across the brands that trade on Shopify.

Fashion & Apparel

Beauty & Skincare

Food & Beverage

Supplements

Home Goods

Wellness DTC

Consumer Tech

Sustainable Brands

Work

DTC brands that scaled.

View all work

Rens

Sustainable sneakers, multi-market DTC across Europe and Asia.

We launched Rens on Kickstarter and scaled the brand into a multi-market DTC business across Europe and Asia. Shopify, paid, email and influencer running as one engine.

View case study

Accessories DTC

Nordgreen: Scandinavian watches, global Shopify scale

Nordgreen

Wellness DTC

Nuud: natural deodorant launched via crowdfunding and DTC

Nuud

Fashion DTC

Filippo Loreti: $10M+ DTC after Kickstarter launch

Filippo Loreti

Our Approach

BuildLaunchGrow

How we take DTC brands from day one to compounding growth.

Build

Shopify store engineered for conversion, email capture and flow foundations, paid media tracking set up clean, creative system produced.

Shopify BuildKlaviyo SetupTrackingCreative System

Launch

Paid media live across Meta, Google and TikTok. Email flows active. CRO begins on day one. Customer feedback loop informs creative and merchandising.

Paid AdvertisingEmail FlowsCROCustomer Feedback

Grow

Budget scaling, channel expansion, retention activation, subscription layer, loyalty programme, international expansion and new SKU launches.

Paid ScalingRetentionSubscriptionInternational

Our Process

Four Phases From Day One to Compounding Growth

A DTC system refined across 500+ launches.

Foundation

Shopify build, email setup, paid tracking, creative system. 4-6 weeks.

ShopifyKlaviyoTracking

Launch

Paid media live, email flows active, initial CRO, customer feedback loop. 30-60 days.

Paid LiveFlows ActiveCRO

Scale

Budget scaling, channel expansion, retention activation, international. Months 3-12.

ScalingRetentionInternational

Compound

Full-funnel maturity, subscription layer, loyalty, new SKUs. Year 2+.

SubscriptionLoyaltyNew SKUs

What our clients say

DTC brands we scaled from launch.

“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook.”

Marcus Lado

Absolut/Pernod Ricard

“Blazon did a stellar job, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”

Emmanuelle Musini

Stanley Black & Decker

“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”

Luca Placi

Tera Motors

Industry we serve

Deep expertise acrosshigh-growth sectors

Eight sectors where a launch makes or breaks the company. We work across all of them.

SaaS

FinTech

Ai + Robotics

Gaming

DTC & E-Commerce

Health + Wellness

Hardware

Consumer Tech

Founded in London, 2016

Michael Raven

Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.

Meet the team

Ready to launch?

Ready to build a DTC brand that scales?

From $15,000. Full launches typically $25,000–$150,000.

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Insights

DTC insights from 500+ launches

View all insights →

Let’s Work

New project, new product, new market. Whatever you’re planning, we’d like to hear about it.

FAQ

Frequently Asked Questions

Both. New launches typically use the full Foundation to Scale engagement. Existing brands often engage on specific bottlenecks: paid scale, email optimisation, CRO or international expansion.

Shopify Basic and Standard work for brands up to roughly $2M ARR. Shopify Plus is usually worth the migration at $2M+ ARR or when international scale, checkout customisation or multi-store needs arise.

Meta is the primary acquisition channel for most consumer DTC. Google Ads supports intent capture and brand defence. TikTok works for younger demos and content-led brands. We run creative testing in-house because creative fatigues faster than targeting.

Klaviyo for 95% of engagements. Klaviyo integrates natively with Shopify, supports the flow structures that drive DTC revenue, and has the deliverability reputation that matters at scale.

Varies by stage and category. New launches: 1.5-2.5x ROAS as the acquisition loop warms. Scaled brands: 3-5x ROAS as retention compounds. Subscription-led categories run higher; high-AOV fashion and luxury run lower at steady state but with stronger LTV.

Yes. Multi-currency Shopify, localised paid, translated email, regional influencer partnerships. Primary markets: US, UK, DACH, France, Netherlands, Nordics, Canada, Australia, Singapore.

From $15,000. Full launches typically $25,000 to $150,000. Ongoing retainers for paid media, email and growth run $8,000 to $25,000 per month. Ad spend is separate. Talk to us about your DTC brand.