The Product Launch Agency™
500+ products launched. $120M+ raised for clients. We partner with ambitious brands to build, launch and scale products people love. London & New York.
Trusted by the world's best partners
About Blazon
The launch team behind 500+ products and the growth engine that follows.
Blazon combines product launch strategy, go-to-market (GTM) planning, digital advertising, e-commerce, crowdfunding and brand building into a single launch partner. We've generated $120M+ for brands across consumer tech, biotech, fashion, gaming and beyond.
From startups bringing their first product to market to established brands entering new categories. We don't stop at launch day.
What We Do
Full-stack launch capability
Go-to-Market (GTM) Strategy
Full go-to-market strategy for startups and established brands. Market research, competitive analysis, positioning and channel planning.
Digital Advertising
Paid media that turns budgets into revenue across Meta, Google, TikTok and beyond
Growth Marketing
Acquisition, conversion, retention, engineered to compound
Premium PR
Earned media in Forbes, TechCrunch and the publications your customers read
Crowdfunding
$120M+ raised across Kickstarter, Indiegogo, equity and venture campaigns
Shopify & E-Commerce
Shopify stores built to convert, from first visit to repeat order
Industries We Serve
Deep expertise across high-growth sectors. We launch products where innovation meets market demand.
Work
Launches that drove revenue, raised capital, and made headlines.
Reimagining music for the future of entertainment
We helped Stage 11 launch the world's first interactive music platform, partnering with David Guetta, Snoop Dogg, and Akon to create immersive virtual concert experiences.
View case study
Our Approach
Build Launch Grow
How we take products from concept to market leadership.
Build
Market research, brand positioning, Shopify store build, campaign strategy, asset production, and audience validation before anything goes live.
Launch
Coordinated go-to-market across paid media, PR, influencers, email, crowdfunding, and social to maximise day-one impact.
Grow
Post-launch scaling through DTC e-commerce, retention marketing, performance optimisation, and international expansion.
Our Process
Four Phases From Concept to Global Scale
A battle-tested process refined across 500+ launches.
Discovery & Strategy
Market research, competitive analysis, and strategic positioning. We find the gap your product fills.
Pre-Launch Build
Landing pages, email capture, press materials, and audience building. Everything primed for impact.
Launch Execution
Coordinated go-live across paid media, PR, influencers, and owned channels. Maximum day-one impact.
Scale & Optimise
DTC scaling, retail expansion, retention marketing, and performance optimisation for sustained growth.
What our clients say
Results that speak for themselves
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Founded in London, 2014
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the team →Ready to launch?
Build your next launch.
Tell us what you're building. We'll tell you how we'd launch it.
Start a ConversationProduct launch strategy: the complete playbook for 2026
Everything we've learned from 500+ launches, distilled into one framework.
GTM StrategyGo-to-market strategy for product companies
Channel selection, positioning, and launch sequencing for physical and digital products.
ChecklistProduct launch checklist: 47 steps from concept to market
The step-by-step checklist our team uses on every launch.
HardwareHow to launch a hardware product in 2026
Manufacturing, certification, crowdfunding, and DTC for physical products.
SaaSHow to launch a SaaS product
Beta testing, pricing, Product Hunt, and growth loops for software launches.
Agency GuideStartup marketing agency guide: how to choose the right partner
What to look for, what to avoid, and when to hire an agency vs. go in-house.
Get in Touch
Start a conversation
New project, new product, new market. Whatever you're planning, we'd like to hear about it.
FAQ
Frequently Asked Questions
What does a product launch agency do?
A product launch agency handles everything from market research and brand positioning to creative production, PR, paid advertising, and post-launch growth. We take your product from concept to market and ensure maximum impact on launch day and beyond.
How much does it cost to hire a product launch agency?
Campaigns typically range from $15,000 for a focused single-channel launch to $150,000+ for a full-service global launch with PR, paid media, influencer activations, and e-commerce build.
How long does a product launch campaign take?
Most launches take 8–16 weeks: 2–3 weeks for discovery and strategy, 4–6 weeks for pre-launch build, and 4–6 weeks for active campaign execution and optimisation.
Do you work with startups or only established brands?
Both. We've launched products for first-time founders on Kickstarter and for Fortune 500 brands like Stanley Black & Decker, Absolut, and Xiaomi. Our process adapts to your stage and scale.
What platforms do you launch on?
Kickstarter, Indiegogo, Shopify DTC, Amazon, and traditional retail. We recommend the right channel mix based on your product, audience, and goals.
What is a go-to-market (GTM) agency?
A go-to-market agency plans and executes the launch of new products or services. That means market research, competitive positioning, channel strategy, pricing and coordinated launch campaigns across paid media, PR and e-commerce. Blazon has been a GTM partner for over 500 product launches since 2014.
Do you work with startups?
Yes. We work with startups at every stage, from pre-seed companies launching on Kickstarter to Series A+ brands scaling through DTC and retail. Our startup marketing packages start from $15,000 and include go-to-market strategy, paid advertising and launch execution.
What are your product launch pricing packages?
Product launch services start from $15,000 for a focused single-channel campaign. Full-service launches with go-to-market strategy, paid media, PR and e-commerce typically range from $25,000 to $150,000+. We build custom packages for startups and enterprise brands. Get a free consultation to discuss your project.