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The Product Launch Agency™

500+ products launched. We partner with ambitious brands to build, launch and scale products people love. London & New York.

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See the Work

500+

Product launches to market

10+

Years in London and New York

$250M+

In sales generated for clients

Award-winning

Multi award-winning agency since 2016

Trusted by the world's best partners

About Blazon

The launch team behind 500+ products and the growth engine that follows.

Blazon combines product launch strategy, go-to-market (GTM) planning, digital advertising, e-commerce, crowdfunding and brand building into a single launch partner. We’ve launched 500+ products for brands across consumer tech, biotech, fashion, gaming and beyond.

From startups bringing their first product to market to established brands entering new categories. As a product launch planning agency with offices in London and New York, we run PR, paid media and the brand build as one team, so a founder never needs a separate product launch PR agency or branding firm alongside us. We don’t stop at launch day.

What We Do

Full-service launch capability

01

Go-to-Market (GTM) Strategy

Full go-to-market strategy for startups and established brands. Market research, competitive analysis, positioning and channel planning.

02

Digital Advertising

Paid media that turns budgets into revenue across Meta, Google, TikTok and beyond

03

Growth Marketing

Acquisition, conversion, retention, engineered to compound

04

Premium PR

Earned media in Forbes, TechCrunch and the publications your customers read

05

Crowdfunding

Kickstarter, Indiegogo, equity and venture campaigns run end to end

06

Shopify & E-Commerce

Shopify stores built to convert, from first visit to repeat order

Industries We Serve

Deep expertise across high-growth sectors: from deep tech and hardware to DTC, gaming and beyond. We launch products where innovation meets market demand.

Consumer TechAI & RoboticsE-Commerce & DTCGaming & EntertainmentBiotech & HealthFashion & LifestyleConsumer ProductsStartups & Scale-ups

Work

Launches that drove revenue, raised capital, and made headlines.

View all work

Trusted by the world's biggest brands

Stage 11

Reimagining music for the future of entertainment

We helped Stage 11 launch the world’s first interactive music platform, partnering with David Guetta, Snoop Dogg, and Akon to create immersive virtual concert experiences.

View case study
Stage 11
Pillo Health
Product Launch

Pillo Health: from launch to acquisition

Stanley Black & Decker®

Xiaomi
Consumer Tech

Xiaomi: custom-fit earbuds for the global market

Xiaomi®

Absolut Art
DTC

Absolut Art: direct-to-consumer platform launch

Absolut®

Filippo Loreti
Filippo Loreti

$5.1M raised in 30 days

TERA MiracleONE electric vehicle
TERA Technologies

The EV that charges anywhere

Groove Thing
Groove Thing

World's first internal music player

Our Approach

Build Launch Grow

How we take products from concept to market leadership.

01

Build

Discovery, competitive analysis and positioning, then the pre-launch build: Shopify store, landing pages, email capture, press materials, campaign assets and an audience that has put down deposits. Ends with a launch-readiness decision.

Market ResearchPositioningShopify BuildAudience BuildingPress MaterialsAsset Production

02

Launch

One coordinated go-live across paid media, PR, influencers, email, crowdfunding and social, built to maximize day-one impact. Ends with a decision on where to scale.

Paid AdvertisingPR & MediaInfluencer ActivationsCrowdfundingEmail LaunchSocial Campaigns

03

Grow

Post-launch scaling through DTC e-commerce, retail expansion, retention marketing, performance optimization and new markets.

DTC ScalingRetail ExpansionRetention MarketingPerformance OptimizationInternational Expansion

What our clients say

500+ launches. Here are the receipts.

“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado

Marcus Lado

Absolut/Pernod Ricard

“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini

Emmanuelle Musini

Stanley Black & Decker

“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi

Luca Placi

Tera Motors

Industry we serve

Deep expertise acrosshigh-growth sectors

Eight sectors where a launch makes or breaks the company. We work across all of them.

SaaS

FinTech

Ai + Robotics

Gaming

DTC & E-Commerce

Health + Wellness

Hardware

Consumer Tech

Founded in London, 2016

Michael Raven, founder of Blazon

Michael Raven

Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.

Meet the team

Ready to launch?

Build your next launch.

Tell us what you’re building. We’ll tell you how we’d launch it.

Send a project brief

Insights

Insights from 500+ product launches

View all insights →
Strategy

Go-to-market plan template for physical products

The 12-week GTM template we use for consumer tech and hardware launches: positioning, audience build, pre-launch landing, paid acquisition, PR, and retail handoff.

Positioning

Launch messaging framework: product positioning that converts

How to write a launch narrative that holds across hero, ad creative, PR pitch and pre-launch landing page, so every channel reinforces the same story.

PR

Product launch PR: press kit checklist and outreach

The press-kit and pitch-week playbook for a launch that actually lands coverage in TechCrunch, Forbes, Inc., and the trade press your buyer reads.

Let’s Work

New project, new product, new market. Whatever you’re planning, we’d like to hear about it.

What do you need help with?
Budget (agency fee)
When do you want to start? (optional)

FAQ

Frequently Asked Questions

A product launch agency handles everything from market research and brand positioning to creative production, PR, paid advertising, and post-launch growth. We take your product from concept to market and ensure maximum impact on launch day and beyond.
Most launches take 8–16 weeks: 2–3 weeks for discovery and strategy, 4–6 weeks for pre-launch build, and 4–6 weeks for active campaign execution and optimization.
Both. We've launched products for first-time founders on Kickstarter and for Fortune 500 brands like Stanley Black & Decker, Absolut, and Xiaomi. Our process adapts to your stage and scale.
Kickstarter, Indiegogo, Shopify DTC, Amazon, and traditional retail. We recommend the right channel mix based on your product, audience, and goals.
A go-to-market agency plans and executes the launch of new products or services. That means market research, competitive positioning, channel strategy, pricing and coordinated launch campaigns across paid media, PR and e-commerce. Blazon has been a GTM partner for over 500 product launches since 2016.
Yes. We work with startups at every stage, from pre-seed companies launching on Kickstarter to Series A+ brands scaling through DTC and retail.
Look for four things: (1) named case studies with real numbers (not stock metrics) for products in your category; (2) a clear point of view on where they say no, not just where they say yes; (3) the actual day-to-day team you will work with, not just the founders on a deck; (4) a methodology that survives the campaign and turns into a brand, rather than a 30-day fundraising stunt. Blazon rejects roughly 80% of inbound briefs because most are better served by a different agency or by self-launching.
If you have a senior in-house marketer with launch experience plus the right specialists already on payroll (PR, performance, creative, video, community), an in-house team is usually the better long-term investment. Most early-stage product companies do not. They have one generalist marketer and a founder. That is when an agency makes sense: rented expertise for the 8–16 week launch window, plus a knowledge transfer that strengthens the in-house team afterwards.
A PR agency drives press coverage. A product launch agency owns the full go-to-market: positioning, creative, paid media, PR, video, email, community and post-launch growth. PR is one channel inside a launch, and on its own typically drives 10–25% of campaign results. Most launches that lean too heavily on PR underinvest in the paid acquisition and email funnels that actually carry the campaign.
No reputable agency guarantees a sales number, because too many factors sit outside the agency's control (product readiness, pricing, market timing). What we do guarantee is honest scoping: we will only take on a launch we believe can hit its commercial goal against the proposed audience and budget. If the math does not work we say so up front, suggest an adjustment, or refer the brief elsewhere. We set goals against the audience built before launch, not aspiration.
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