What does a digital advertising agency do for product launches?

A digital advertising agency manages paid media campaigns across platforms like Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, and programmatic channels. For product launches, this includes audience research, creative production, campaign setup, A/B testing, budget allocation, and real-time optimisation to maximise return on ad spend (ROAS) during the critical launch window.

How much should I spend on advertising for a product launch?

Product launch ad budgets typically range from $5,000 for a lean startup launch to $200,000+ for a global consumer tech rollout. A common benchmark is allocating 20-30% of your first-year revenue target to launch advertising. The right budget depends on your product category, target audience, channel mix, and whether you're launching via crowdfunding, DTC, or retail.

Which advertising platforms work best for product launches?

Meta (Facebook and Instagram) remains the highest-volume channel for most product launches due to its targeting depth and creative formats. Google Ads captures high-intent search traffic. TikTok excels for viral awareness and younger demographics. LinkedIn works well for B2B and enterprise products. Most successful launches use a multi-channel approach, starting with 2-3 platforms and expanding based on performance data.

Performance Marketing

The Premium Performance Advertising Agency

Paid media that turns budgets into revenue. We manage campaigns across Meta, Google, TikTok, LinkedIn and programmatic channels for brands that demand measurable results.

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Trusted by the world's best partners

$250M+

In sales generated for clients

500+

Product launches to market

$120M+

Raised for clients

10+

Years in London and New York

About Blazon

Full-funnel advertising for brands that measure everything.

Blazon combines media buying, creative production, landing page optimisation and analytics into a single advertising partner. From awareness to acquisition to retention - we build paid media engines that compound.

Every pound tracked. Every channel tested.

What We Do

Platforms & Capabilities

Full-funnel advertising across every channel that matters.

Google

Search, Display, Shopping, YouTube, and Performance Max. Intent-driven advertising that captures demand at every stage.

TikTok

Short-form video, Spark Ads, and TopView placements. Reaching younger audiences where they actually spend their time.

B2B lead generation, Sponsored Content, InMail, and account-based advertising for high-value audiences.

X / Twitter

Promoted posts, trends, and real-time conversation targeting for brands that move at the speed of culture.

Community-first advertising. Promoted posts and conversations in the subreddits your audience already trusts.

Programmatic & CTV

Automated premium inventory buying across display, video, native, and connected TV through DSPs and private marketplaces.

Creative Production

Ad creative, video production and landing pages built to convert across every channel and format.

Analytics & Attribution

Full-funnel measurement, attribution modelling and reporting that proves what works and kills what doesn't.

Attribution

We Track Everything

Every click. Every conversion. Every dollar.

Triple Whale

Server-side attribution and true ROAS tracking across every channel, cutting through iOS privacy limitations.

Looker Studio

Custom real-time dashboards that give you and your team visibility into every metric that matters.

Google Analytics 4

GA4 with enhanced e-commerce tracking, custom events, and cross-platform user journey analysis.

Meta CAPI

Server-side Conversions API implementation for accurate Meta attribution in the post-iOS14 landscape.

Shopify Analytics

Deep e-commerce analytics with UTM attribution, customer LTV tracking, and cohort analysis.

Real-Time Monitoring

24/7 performance monitoring that catches issues before they cost you money and scales winners while they're hot.

Our Approach

BuildLaunchGrow

How we take ad campaigns from strategy to scaled revenue.

Build

Audience research, pixel setup, tracking infrastructure, creative production, and media planning across every channel before a penny is spent.

Audience ResearchPixel & Tracking SetupCreative ProductionMedia PlanningLanding Pages

Launch

Campaigns go live across Meta, Google, TikTok, LinkedIn, and programmatic with real-time bidding, A/B testing, and creative rotation.

Meta AdsGoogle AdsTikTok AdsLinkedIn AdsProgrammaticA/B Testing

Grow

Continuous optimisation, retargeting, lookalike scaling, attribution modelling, and creative refresh cycles that compound ROAS over time.

RetargetingLookalike ScalingAttribution ModellingCreative RefreshROAS Optimisation

What our clients say

Paid programmes that paid back.

“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”

Marcus Lado

Absolut/Pernod Ricard

“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”

Emmanuelle Musini

Stanley Black & Decker

“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”

Luca Placi

Tera Motors

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Insights

Insights from 500+ product launches

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