Nordgreen
DTC & E-CommerceScaling a Scandinavian watch brand worldwide
$4M+
Revenue
350%
ROAS
50+
Markets
200K+
Customers
Danish premium watch brand scaled from Scandinavia to 50+ markets. $4M+ revenue at 350% ROAS.
Challenge
- Strong product-market fit in Scandinavia, no international traction
- Needed profitable multi-market expansion without diluting premium positioning
- Competing globally against established watch and accessory brands
What We Did
- Multi-market paid ads across Meta, Google, TikTok in 15+ languages
- Shopify optimization - localized checkout, currency handling, conversion rate improvements
- Email, loyalty, and retention programmes to grow LTV
Results
$4M+
Revenue across paid channels
350%
Average ROAS at scale
200K+
Customers across 50+ markets
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