Services / Email Marketing & CRM
Email That Runs a Quarter Of the Revenue.
Klaviyo Partner. Flows, broadcasts, lifecycle marketing, SMS. Email engineered as a revenue channel, not a newsletter. 25 to 40% email revenue share at scale across $250M+ in client sales.
Trusted by the world's best partners
Email Marketing & CRM
How we run email as a revenue channel.
Email is the most underused channel in DTC. Most brands run a weekly broadcast, a few basic automations, and write email off as a newsletter. The brands that treat email as a programmatic revenue channel generate 25 to 40% of total revenue from it.
Blazon's email engagement starts with an audit of current programme performance and revenue contribution. From there we build the full flow architecture: welcome, abandoned cart, abandoned browse, post-purchase, replenishment, win-back, VIP, sunset, reactivation. SMS integrates where it drives incremental revenue without cannibalising email.
What's Included
Full-stack launch capability
Klaviyo Setup & Audit
New account setup or existing account audit with gap analysis.
Welcome Flow
Multi-step welcome sequence with segmentation, offer testing, education content.
Abandoned Cart & Browse
Recovery sequences for abandoned cart, abandoned checkout and abandoned browse.
Post-Purchase Flow
Thank-you sequence, shipping updates, review requests, cross-sell.
Win-Back & Reactivation
Lapsed customer flows, reactivation offers, sunset management.
Replenishment
Category-specific replenishment flows for consumables, supplements and subscriptions.
VIP & Loyalty Flows
VIP identification, segmentation, VIP-exclusive offers, loyalty programme integration.
Broadcast Campaigns
Editorial calendar, segmented broadcasts, offer testing, seasonal programming.
SMS Integration
Postscript setup, SMS flows, broadcast integration, compliance management.
Flows We Build
The full flow architecture that takes email from 10-15% of revenue to 25-40%.
Work
Email work that delivered.
Trusted by DTC brands scaling email
DTC flows that scaled a sneaker brand.
We built the full Klaviyo flow architecture for Rens, from welcome and cart recovery through post-purchase and VIP. Email moved from a broadcast afterthought to a top-3 revenue channel.
View case study
How We Work
Problem Solution Outcome
How we close the gap between 15% and 40% email revenue.
Most DTC brands leave half their email revenue on the table
Typical under-invested programme: welcome with 2-3 emails, abandoned cart with 1 email, one broadcast a week, no segmentation, no SMS, no post-purchase, no replenishment, no win-back. Total email revenue: 10-15% of DTC. The same brand with proper engineering would be at 25-40%. The gap is execution, not talent.
We build email as a programmatic revenue channel
Audit current performance and revenue contribution. Build the full flow architecture: welcome, cart, browse, post-purchase, replenishment, win-back, VIP, sunset, reactivation. Broadcasts on a calendar informed by inventory, launches and seasonality. SMS integrates where it drives incremental revenue.
Email that generates 25-40% of revenue at scale
DTC brands we have scaled typically see email contribution climb from 10-15% at engagement start to 25-35% by month 4 and 35-40%+ by month 9-12. Revenue is predictable. Flows run automatically. The brand keeps selling while paid is offline, during holidays, between launches.
Our Process
Four phases to an engineered email programme
A battle-tested process across 500+ brands on Klaviyo.
Audit
Current state, revenue baseline, gap analysis, roadmap. 1 to 2 weeks to know where the money is hiding.
Flows
Core flow architecture built and deployed. Welcome, cart, browse, post-purchase, win-back live within 4 to 8 weeks.
Broadcasts
Calendar, segmentation, testing engine. Weekly broadcasts that match inventory, launches and seasonality.
Scale
Advanced flows (replenishment, VIP, SMS), LTV optimisation, retention layer. Ongoing programme management at 25-40% revenue share.
What our clients say
Email programmes that moved the revenue line.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook. Amazing work.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job with Pillo Health, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Founded in London, 2014
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the team →Email leaving money on the table?
Ready to fix email?
Tell us about your DTC programme. We'll tell you the gap and what it's worth. From $15,000. Full launches typically $25,000 to $150,000.
Book a Strategy CallGet in Touch
Email under-performing? Let's fix it.
New programme, flow overhaul, Klaviyo migration. Whatever you're planning, we'd like to hear about it.
FAQ
Frequently Asked Questions
Klaviyo versus alternatives?
Klaviyo for 95% of engagements. It integrates natively with Shopify, supports the flow structures that drive DTC revenue and has the deliverability reputation that matters at scale. Mailchimp, Omnisend, Attentive and others work for specific use cases but Klaviyo is the default.
How long until flows are live and generating revenue?
Core flows (welcome, cart, browse, post-purchase) live within 4 to 6 weeks of engagement start. Revenue contribution visible within 30 days of launch. Full flow architecture (replenishment, VIP, win-back, SMS) takes 2 to 3 months to fully deploy.
What list size do we need?
No minimum. Flows generate revenue from first send. Small lists (under 5,000) benefit from tight segmentation and less frequent sends. Larger lists (50,000+) benefit from aggressive segmentation and higher broadcast cadence.
SMS versus email?
Both. SMS drives high open and conversion rates for urgent or launch moments. Email handles education, lifecycle and broadcast. Used together they compound. Used separately one cannibalises the other.
How do you handle deliverability?
Core concern for all engagements. We monitor sender reputation, authentication (SPF, DKIM, DMARC), engagement rates, list hygiene and suppression. Deliverability issues diagnosed and fixed before broadcast scaling.
Do you support international email?
Yes. Multi-language email, regional segmentation, timezone-aware sending, GDPR-compliant EU lists, CAN-SPAM compliant US lists.
What's the engagement cost?
Setup projects: $10,000 to $30,000 depending on flow scope and complexity. Ongoing retainers: $5,000 to $15,000 per month depending on broadcast cadence and segmentation. From $15,000. Full launches typically $25,000 to $150,000. Talk to us about your programme.