Beauty & Personal Care
The Skincare Company
Scaling a clinical skincare brand through digital channels
300%
Revenue Growth
280%
ROAS
15K+
Customers
8
Markets
Clinical skincare brand transformed from offline-first to digital DTC. 300% revenue growth in 12 months at 280% ROAS.
Challenge
- Strong offline loyalty, near-zero digital presence
- Competing against global beauty brands with much larger budgets
- Needed full DTC infrastructure and international expansion
What We Did
- Full-funnel paid ads on Meta and Google - prospecting, retargeting, retention
- Shopify optimization - bundling, upsells, checkout, conversion rate
- Before/after content production, international expansion into AU and UK
Results
300%
Revenue growth in 12 months
280%
Average ROAS across paid channels
15K+
New customers across 8 markets
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