Scaling a clinical skincare brand through digital channels

Clinical skincare brand transformed from offline-first to digital DTC. 300% revenue growth in 12 months at 280% ROAS.

Challenge

• Strong offline loyalty, near-zero digital presence
• Competing against global beauty brands with much larger budgets
• Needed full DTC infrastructure and international expansion

What We Did

• Full-funnel paid ads on Meta and Google - prospecting, retargeting, retention
• Shopify optimization - bundling, upsells, checkout, conversion rate
• Before/after content production, international expansion into AU and UK

Results

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