Crafting sneakers from ocean plastic and natural materials

Sustainable sneakers made from ocean plastic and natural materials. Crowdfunded over €400K from 3,000+ backers in 28 countries.

Challenge

• Competing against Nike, Adidas, and Allbirds with zero brand recognition
• Sustainability positioning without greenwashing
• Crowdfunding a first collection in one of fashion's most competitive categories

What We Did

• Kickstarter campaign strategy, page design, pre-launch list, stretch goals
• Paid ads on Meta and Google targeting conscious consumers and sneaker enthusiasts
• Behind-the-scenes social content - factory tours, material sourcing, transparency storytelling

Results

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