Crafting sneakers from ocean plastic and natural materials

€400K+

Raised on Kickstarter

3,000+

Backers

New Movements makes sneakers from ocean plastic and natural materials. Blazon launched a first collection with no brand behind it into one of fashion's most crowded categories, and made sustainability the reason to buy rather than a footnote.

A new name in a category owned by giants

Sneakers are dominated by brands everyone already knows. A first collection cannot outspend them, so it has to stand for something they do not. The launch put the material story first: what the shoe is made from, and why that matters.

Sustainability without the greenwash

Conscious buyers have learned to distrust green claims. The campaign answered that with openness rather than slogans, showing where the materials come from and how the shoes are made, so the brand earned trust instead of asking for it.

A community before the collection

The audience was built before launch day, so the campaign opened to people already invested in the idea. Backers came for the product and stayed for what the brand stood for.

What We Did

Crowdfunding strategy
Campaign page and creative
Paid media
Brand storytelling

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