Replacing disposable tissues with reusable design

Reusable tissue product by LastObject. We took it to #1 trending on Kickstarter -- $500K+ raised, 12,000+ backers across 45 countries.

Challenge

• Niche sustainability product with no existing category awareness
• Needed to appeal beyond eco-conscious early adopters to mainstream buyers
• Expanding across 45+ markets with different cultural attitudes to reuse

What We Did

• Full Kickstarter campaign (pre-launch list, page optimisation, pledge tiers)
• Paid acquisition across Meta targeting sustainability and design audiences
• Community management turning backers into organic advocates

Results

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