Sustainability & Crowdfunding
LastTissue
Replacing disposable tissues with reusable design
$500K+
Raised
12,000+
Backers
#1
on Kickstarter
45
Countries
Reusable tissue product by LastObject. We took it to #1 trending on Kickstarter -- $500K+ raised, 12,000+ backers across 45 countries.
Challenge
- Niche sustainability product with no existing category awareness
- Needed to appeal beyond eco-conscious early adopters to mainstream buyers
- Expanding across 45+ markets with different cultural attitudes to reuse
What We Did
- Full Kickstarter campaign (pre-launch list, page optimisation, pledge tiers)
- Paid acquisition across Meta targeting sustainability and design audiences
- Community management turning backers into organic advocates
Results
$500K+
Raised on Kickstarter
12,000+
Backers across 45+ countries
#1
Trending project on Kickstarter
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