A PR concept for a connected power station

SuperBase Pro is Zendure's portable power station with built-in IoT connectivity and an app. Blazon developed a product PR concept to make it easy for specialist media to understand and cover.

Make the features easy to write about

A connected power station has a lot of specifications and one simple story: power that goes where you go, and that you can see from your phone. The messaging was built around that story so specialist writers had something they could use.

Get the product into reviewers' hands

The concept paired technical messaging with outreach to consumer technology and outdoor media, and a simple route for writers to request review units.

What We Did

• Product PR concept
• Technical product messaging
• Media outreach plan
• Reviewer sample process

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