An investor campaign concept for an e-bike brand

WATT Mobility is a European e-bike brand. Blazon developed a paid social campaign concept to introduce both the bikes and the business behind them to prospective investors.

Sell the bike and the business

An investor needs to see two things: a product people want and a company worth backing. The concept led with the product, clean studio imagery of the bike, then moved to the business and the investment opportunity.

Built to test and learn

The campaign was designed as a series of variants across visuals, copy and audiences, with prospecting to find new investors and retargeting to bring interested visitors back.

What We Did

• Investor campaign concept
• Ad copy and creative variants
• Audience targeting and retargeting plan

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