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Nuwa Pen

Consumer Tech

Turning a smart pen into a story people understand

Nuwa Pen tip and camera on a black background

Nuwa Pen is a smart ballpoint that captures your handwriting on ordinary paper. Blazon shaped its launch story and led the PR, leading with the simplest idea in the product: writing by hand.

A pen first, a digital tool second

The technology is clever, but the idea is simple. Everyone knows how to write on paper. The launch led with that familiar act and let the digital side follow, which gave press and buyers a product they could picture using every day.

A sketch digitised in the Nuwa Pen app

Attention at the right moment

PR and promotion were built around the launch moment, putting the pen in front of the technology press and the early adopters who decide what gets talked about.

Holding a Nuwa Pen outdoors

What We Did

  • Launch strategy and messaging
  • PR and media relations
  • Launch promotion

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