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OMATA

Cycling Hardware

Taking an analogue cycling computer to UK and European press

OMATA One analogue GPS cycling computer

$229,904

Kickstarter pledges, whole campaign

498

Backers

$150K

Funding goal

OMATA One is a GPS cycling computer that shows your ride on analogue dials. Blazon led its UK and European press launch.

A product with its own visual hook

Digital ride data on an analogue face is a story in itself, for cycling and design press alike. The launch was built around that idea and taken to the cities and publications where cycling culture lives.

OMATA One dial close-up and the device on a textured surface

A funded launch

The Kickstarter closed well past its goal, introducing OMATA One to an international audience of cyclists and design lovers.

What We Did

  • UK and European PR
  • Launch communications

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