Consumer Products & DTC

Evelyn Bobbie

Redefining lingerie through comfort-first innovation

$2.5M+ Revenue
400% ROAS
50K+ Customers
12 Markets

Premium comfort-first lingerie brand. We built a full-funnel growth engine that drove $2.5M+ in attributed revenue at 400% ROAS.

Challenge

  • Premium-priced product competing against established lingerie giants
  • Needed to scale DTC beyond an existing niche audience
  • No proven digital acquisition channel or creative pipeline

What We Did

  • Full-funnel paid acquisition across Meta and Google (prospecting, retargeting, retention)
  • UGC sourcing and ad creative production optimised for conversion
  • Shopify CRO and Klaviyo email flows (welcome, cart recovery, win-back)

Results

$2.5M+

Attributed revenue from paid and growth marketing

400%

Average ROAS across paid channels

50K+

New customers acquired digitally

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