Evelyn Bobbie
Consumer Products & DTCRedefining lingerie through comfort-first innovation
$2.5M+
Revenue
400%
ROAS
50K+
Customers
12
Markets
Premium comfort-first lingerie brand. We built a full-funnel growth engine that drove $2.5M+ in attributed revenue at 400% ROAS.
Challenge
- Premium-priced product competing against established lingerie giants
- Needed to scale DTC beyond an existing niche audience
- No proven digital acquisition channel or creative pipeline
What We Did
- Full-funnel paid acquisition across Meta and Google (prospecting, retargeting, retention)
- UGC sourcing and ad creative production optimised for conversion
- Shopify CRO and Klaviyo email flows (welcome, cart recovery, win-back)
Results
$2.5M+
Attributed revenue from paid and growth marketing
400%
Average ROAS across paid channels
50K+
New customers acquired digitally
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