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Evelyn & Bobbie

Apparel

Building an audience for the Everyday Bustier

Evelyn & Bobbie product launch

$2.5M+

Revenue

400%

ROAS

50K+

Customers

12

Markets

Evelyn & Bobbie set out to make a bra that is genuinely comfortable. Blazon built the audience before launch, then ran the paid media, email and PR that carried the Everyday Bustier to market.

Build the audience before launch

The launch opened to people already waiting for it. Messaging introduced the product's promise early and gave every new subscriber a reason to be there on launch day.

Every channel working together

Paid media, email and press worked as one launch, so buyers met the product from more than one direction and the story stayed consistent wherever they found it.

What We Did

  • Pre-launch audience building
  • Paid media
  • Email
  • PR

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