Launching the UK's first plug-in overdraft bank

UK challenger bank with a plug-in overdraft product. We ran the equity crowdfunding raise, built a 30K+ waitlist, and secured 150+ press hits including the Financial Times.

Challenge

• Pre-revenue fintech competing against Monzo, Starling, and Revolut
• Needed to raise capital through equity crowdfunding to fund launch
• No existing consumer awareness or waitlist for a novel banking product

What We Did

• End-to-end equity crowdfunding campaign (investor comms, pitch, digital promo)
• PR to fintech and financial press -- Financial Times, City AM, Finextra
• Paid campaigns across search and social to drive waitlist sign-ups

Results

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