Making sustainable cleaning mainstream

Refillable eco-cleaning brand. We launched via Kickstarter, then scaled into a subscription DTC model -- 500% year-one revenue growth and 25K+ subscribers.

Challenge

• Competing against household cleaning giants with a new sustainable category
• Needed crowdfunding validation before transitioning to subscription DTC
• High churn risk in a low-consideration, high-frequency product category

What We Did

• Kickstarter campaign strategy and execution to validate demand
• Paid acquisition across Meta and Google targeting eco-conscious consumers
• Subscription funnel optimisation and retention strategy to reduce churn

Results

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