Refillable eco-cleaning brand. We launched via Kickstarter, then scaled into a subscription DTC model -- 500% year-one revenue growth and 25K+ subscribers.
Challenge
Competing against household cleaning giants with a new sustainable category
Needed crowdfunding validation before transitioning to subscription DTC
High churn risk in a low-consideration, high-frequency product category
What We Did
Kickstarter campaign strategy and execution to validate demand
Paid acquisition across Meta and Google targeting eco-conscious consumers
Subscription funnel optimisation and retention strategy to reduce churn
