Innovation Launch Specialists.
Launch strategy and execution for innovation projects
An end-to-end innovation launch agency helping corporations to achieve their goals and get ahead of disruption. We focus on your customers, employees and data to create launch concepts proven to accelerate new project launches and reinvigorate existing...
We assist with new audience and market identification, with a focus on customer acquisition and launch strategy.
Test & Build Launch Strategy
We build out the launch strategy for the campaign and test content variations against different audiences to help identify market size and cost per acquisition.
Full campaign launch across paid and non-paid channels with integrated PR, social and communications.
The Challenge: Blazon were tasked with launching an innovation play out of the Absolut Art Labs at Absolut Vodka. The vision was to market their top-received innovation project, an art hanger from Swedish Designer Alexander Lervik: Hangsmart.
Results: Blazon and Absolut launched their innovation in May 2017, after a strong pre-campaign, to huge praise from the Kickstarter community, and the press.
Absolut were delighted with the press and notoriety received from a fresh, unexplored market. Publications such as Hypebeast and High Snobiety were previously unexplored territory for Absolut/Pernod Ricard, and the crowdfunding solution gave them a route to this fresh market.
The Challenge: Successfully launch a Bra on a usually Male-dominated platform (Kickstarter 70% Men, 30% Women), and hit funding goals of $100K+.
Results: Blazon built out the entire campaign strategy fo Evelyn & Bobbie, including the full pre-campaign & during-campaign Digital Advertising, PR, Marketing and lead the team for copy and design changes throughout.
Evelyn & Bobbie ended on a $400K+ raise, gaining press coverage across a wide range of Fashion, Tech and Mainstream Media channels, including the New York Times.
The Challenge: Conceptualise and launch a new type of digital e-asset token tied to tangible real-world assets with one of Norway’s largest mining companies (Stock ticket XEN (FRA).
Results: Blazon built out a full launch for IRON Token, the World’s first asset linked SmartCommodity, enabling the multi-billion dollar iron-ore industry to complete faster, cheaper and more transparent trading of global assets.
Overview: ChargeBox are leaders in innovative mobile charging stations. The company offers public device charging solutions for clients operating in retail, transport, healthcare, education and events.
Challenge: launch The Qube to prospective clients for feedback and potential pre-orders.
Results: Through our research, we identified many of The Qube’s competitors were technology companies focused on charging solutions integrated in office furniture which provided a USP but also a potential barrier to entry. With this in mind, we tailored The Qube’s messaging and created a highly tailored marketing/direct sales strategy that was effective in securing meetings and feedback from major companies including Coca-Cola European Partners, Hammerson, South Western Railway and CloserStill Media.
Challenge: Launch a global ‘Uber for Parking’ innovation in a test market with scalable-ready strategy and execution.
Results: Ideation and strategy sprint with partner sprint agency to develop ideas, identify markets and strategise launch approach. The app launched in test market Bristol with over 10% driver market penetration to test the innovation.
Over the last 4 years we have helped over 50 companies get their product innovations in front of millions of potential customers. Find out how we can collaborate: