Innovation Launch Specialists.

Launch strategy and execution for innovation projects



We Are Blazon

An end-to-end innovation launch agency helping companies achieve their goals and get ahead of disruption. We focus on your customers, employees and data to create launch concepts proven to accelerate new project launches.

Innovation Launch Strategy


Identify Audience

We assist with new audience and market identification, with a focus on customer acquisition and launch strategy.


Test & Build Launch Strategy

We build out the launch strategy for the campaign and test content variations against different audiences to help identify market size and cost per acquisition.


Launch Campaign

Full campaign launch across paid and non-paid channels with integrated PR, social and communications.

Case Studies

  • Absolut Hangsmart

    The Challenge: Blazon were tasked with launching an innovation play out of the Absolut Art Labs at Absolut Vodka.

  • Parklook

    The Challenge: Launch a global ‘Uber for Parking’ innovation in a test market with scalable-ready strategy and execution.

  • Evelyn Bobbie

    The Challenge: Successfully launch a Bra on a usually Male-dominated platform (Kickstarter 70% Men, 30% Women), and hit funding goals of $400K+.

  • Element Digital Ventures

    The Challenge: Conceptualise and launch a new type of digital e-asset token tied to tangible real-world assets with one of Norway’s largest mining companies (Stock ticket XEN (FRA)).

  • Charge Box

    The Challenge: launch The Qube to prospective clients for feedback and potential pre-orders.

  • Meet Pillo

    The Challenge:We worked closely with the entire Pillo team and their partners to craft perfect content for the Pillo campaign.

Hire Us.


Over the last 4 years we have helped over 50 companies get their product innovations in front of millions of potential customers. Find out how we can collaborate:

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