Bringing climate satire to a wider audience

My Pet Footprint is an animated climate satire from Greenpeace East Asia and the studio Wit & Wisdom. Blazon built the audience and messaging that brought the series to new supporters.

A different way into the climate conversation

The series uses comedy and character to question who gets blamed for climate change. The campaign kept that spirit, letting the humour do the work a lecture cannot.

Building an audience around a story

The plan reached people through what they already love, comedy and animation, and connected them to the cause behind the series.

What We Did

• Audience strategy
• Campaign messaging
• Paid media
• PR

Want this launch system? Start a project.