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NAYA Create

Kickstarter

A modular keyboard that funded in under 5 minutes

NAYA Create split keyboard with its swappable dial, trackball, touchpad and knob modules

$652K

Raised

<5 min

To Fund

CES

Innovation Award

Kickstarter

Platform

NAYA Create is a modular keyboard designed for creators and professionals. The Kickstarter campaign raised $652K and funded in under 5 minutes, backed by a CES Innovation Award.

Challenge

  • Launching a premium hardware product into a crowded keyboard market
  • Needed to stand out against established brands with large marketing budgets
  • Had to convert CES buzz into immediate crowdfunding momentum

What We Did

  • PR campaign built on the CES Innovation Award win, landing coverage across tech and design press
  • Affiliate partnerships driving backer traffic throughout the live campaign
  • Paid newsletter placements reaching creator and productivity audiences

Results

$652K

Raised on Kickstarter

<5 min

Funded in under 5 minutes

CES

Innovation Award winner

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