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JAYE

Wearable Tech

Building the JAYE brand and launch journey

JAYE wearable on a dark background

JAYE is a wearable for people who want to act on their plans without another screen demanding their attention. Blazon gave it a brand with a clear point of view, then built the store and launch journey that turn that idea into reservations.

A quiet product with a clear voice

JAYE nudges rather than notifies. The identity had to carry that restraint: calm, confident and unmistakably its own, so the product reads as a considered alternative to the smartwatch, not a smaller version of one.

JAYE band at an angle, showing its display

From curiosity to commitment

The store and launch emails were built as one journey. A visitor meets the idea, understands the product and reserves it, and every message after that speaks to where they are, whether they are still curious or already committed.

What We Did

  • Brand identity
  • Shopify store and reservation journey
  • Launch email strategy

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