Making an industrial transition tangible

Green Lithium is building a lithium refinery in Teesside to supply Europe's battery industry. Blazon turned a complex industrial project into an investor campaign people could understand at a glance.

An industrial story, made human

A refinery is hard to love in a social feed. The campaign reduced it to three ideas anyone could hold onto: a greener industrial future, a stake in it, and a British company leading the charge.

One identity, every format

The creative was built as a system rather than a set of ads, so the same idea holds from a single image to motion, and every placement feels like part of one campaign.

What We Did

• Campaign concept and messaging
• Investor advertising creative
• Motion and video

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