Launching Kento's physical gateway to digital art

Kento turns digital art into collectible cards you can hold, trade and open in packs. Blazon was its campaign partner on Kickstarter, from the first teaser to the final day.

Make digital art something you can hold

Digital collectibles are hard to picture until you see them. The creative made the idea physical: the pack, the cards and the art together, so the concept landed in a single look, with the artists front and centre.

One story across every channel

Every touchpoint carried the same idea, from the campaign page and the ads to the emails and press, so the campaign built momentum rather than spreading itself thin.

What We Did

• Crowdfunding strategy
• Campaign page and creative
• Paid acquisition
• Email and PR

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