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Kineon

Wearable Tech

Preparing MOVE+ 2.0 for its next launch

Kineon MOVE+ 2.0 render on a dark blue background

MOVE+ 2.0 is the next generation of Kineon's wearable. Blazon shaped the relaunch so the new product stands on its own, with a refreshed brand behind it.

A new generation, its own story

A second-generation product carries its predecessor's reputation. The campaign presented MOVE+ 2.0 as a product in its own right, with the refreshed brand doing the work of signalling what is new.

Fastening a Kineon module on the knee

One plan across every channel

Ads, pages, film and launch communications were planned as one campaign, so the relaunch spoke with a single, consistent voice.

Kineon module in use on the shoulder

What We Did

  • Relaunch strategy
  • Advertising creative
  • Campaign pages
  • Launch film

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